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Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Pam Moore

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? Depending on how connected you are with your community they may be interested in what you eat, where you go for breakfast. Authenticity.

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Brand Humanization: Transparency vs Authenticity

Pam Moore

Depending on how connected you are with your community they may be interested in what you eat, where you go for breakfast. Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. Transparency is how much you share and authenticity is the truth of your words and actions.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. Founded in 2008, Airbnb struggled to build trust in its unique business model initially.

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What social media tasks to automate and what to personalize

Sprout Social

Tailor communication and messaging to resonate with each stakeholder’s unique priorities, goals and pain points. Continuously educate stakeholders on industry trends, best practices and emerging opportunities. Conducting sentiment analysis to explore customer opinions and optimize positioning and messaging. The solution?

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Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

From consumer trends, market research, product feedback, competitive intelligence and strategic direction – armed with the right tools, every business the opportunity to improve with social data. We all benefit because you can intimately understand your audience, helping to better build community and connection.

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Higher education social media strategy: How Gettysburg College makes the grade

Sprout Social

Each of these communities is unique, yet they all contribute to one shared college experience. Together, they’ve transformed digital spaces into online communities where key audience segments can deepen their engagement and advocacy with the college.

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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

Even if you aren’t, it would be a mistake to ignore influencer marketing trends. From the rise of creators to the fall of celebrities and everything in between, these are the most important influencer trends to watch right now. 8 of the most important influencer marketing trends in 2020. important; }. Get the full report now!