Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. Take, for example, budget airline, Ryanair.

Social Media 90

Social Media Content Airlines Authentication 90

Hootsuite

SEPTEMBER 14, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. With Streams, you can track keywords, hashtags, and phrases, as well as set up notifications for new mentions or conversations related to your brand. Automated categorization of conversations by keyword or hashtag.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Webbiquity SMM

NOVEMBER 27, 2018

Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. presentation downloads, session video) after the event. Fear of missing out (FOMO) can be a powerful motivator.

Team 160

Team Marketing B2B Eventful 160

Hootsuite

JUNE 25, 2019

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Hashtags like #giveaway, #freebie, #liketoenter, and #commentoenter help to amplify the contest’s reach, too. Based on the post’s comments, the airline scored somewhere near 650 followers out of the promotion.

Examples 111

Examples Social Media Instagram Hashtag 111

Buffer Social

SEPTEMBER 28, 2016

3 Community Building & Customer Support podcasts. Recent episodes you might like: How Southwest Airlines Led With Social Media To Emerge From a Crisis. With 100,000 downloads per month, Social Zoom Factor is one of the mos tpopular marketing podcasts. Hashtagged by Jordan Powers. Format: Interviews.

Skills 40

Skills Social Media Hosting Marketing 40

Hootsuite

NOVEMBER 3, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Donating real money, uplifting marginalized voices, volunteering and attending marches and rallies are all ways to genuinely show up for your community. Marketing to Gen Z vs. Millennials.

Airlines 109

Airlines Marketing How To Influencer 109

Hootsuite

JUNE 29, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Contribute to your community The best reputations don’t just come from carefully managing your tone and image — they come from offering genuine value to your community and cultivating connections. Here’s how.

Reputation 106

Reputation Strategy Brands HootSuite 106