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3 ways to adapt content for the era of social media entertainment

Sprout Social

From content creation to community management, the responsibilities of social teams have expanded significantly. Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. Take, for example, budget airline, Ryanair.

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7 ways to use social media for market research

Sprout Social

Reddit is another treasure trove filled with conversations and communities relevant to your brand or products. They’re the best airline, even in crisis mode! Travelers, for example, may have a favorite airline and are eager to share what makes them a frequent flier of one airline over another. — Dr. Erica M.

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5 Ways to Use LinkedIn for Marketing Your Brand

Later

You can also share a story from a member of your community through your LinkedIn captions. You can think of them as a mini-blog post, like The Female Influencer : Letting customers or members of your community do the talking is an effective way to connect with your wider audience, while also building brand trust. It’s free!

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How to Staff for PR Crises in Social Media

Ignite Social Media

A PR crisis can strike a brand at any time without warning – especially with today’s technology and how easy it is to have incidents recorded (looking at you, United Airlines ). Community Managers – The person or people who actively manage your social media channels need to be included in every step of a crisis.

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Hiring A Social Media Manager? Ask Them These Questions.

agora pulse

Community Management. Second, how did this applicant build a community? Third, while we’d like to think that social media community management is all this … Source. … even for brands smaller than say, United Airlines or Pepsi. . … even for brands smaller than say, United Airlines or Pepsi.

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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

It’s important to think of interesting ways to visualize online activities, to direct traffic to your social networks or to get people to download an app. We’ll head down under and discuss what an antipodean airline is doing with social, animation and web videos. The Kiwi airline is well known for their lighthearted safety videos.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

presentation downloads, session video) after the event. It’s an excellent platform for promoting events as well as engaging with others during the gathering, whether it’s a corporate-sponsored conference, a trade show, or some type of community involvement. Fear of missing out (FOMO) can be a powerful motivator.

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