Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines.

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CSR Airlines Loyalty Hashtag 127

Sprout Social

JULY 18, 2023

With the right tactics and tools, a hospitality social media marketing strategy can help you increase brand awareness, gain new customers and supercharge long-term loyalty. Keep reading for actionable tips from hospitality brands taking customer satisfaction to the next level on social. billion users expected by 2027.

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Social Media Brands Hotels Loyalty 98

Laurel Papworth

SEPTEMBER 24, 2012

Airline staff greet me by name and not just because I’ve left my conference name tag on my jacket. Because I am nosey – an asset in online community management – I decided to investigate further online. While it made me want to go and drink a pina colada, it didn’t really give a full picture of the restaurant’s brand.

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Retail Social Media Foursquare Badge 80

Social Media Network Marketing

FEBRUARY 15, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Monday, February 15, 2010 How Businesses Use Twitter Today How Businesses Use Twitter Today Southwest Airlines is using it to let people know about flight changes, conditions and more. Unported License. Unported License.

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Twitter Tweetdeck Reputation Airlines 50

Kikolani

JUNE 18, 2016

As someone who has taken many certification training programs over the last couple of years (twelve in total), I can tell you that some contain great content that you can learn from, and some can even help you get clients as they come from reputable sources. Build brand visibility and engagement. Get your venture ready to market.

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Adwords Marketing Training Module 60

The Realtime Report

OCTOBER 5, 2021

What started out as two socially-minded entrepreneur’s idea to foster, promote and highlight the beauty, power and diversity of young Latino entrepreneurs has blossomed into a bona fide movement—one that’s capturing the hearts and minds of some of the world’s leading multinational brands. This understanding 2021 reports cite the U.S.

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Travel Tourism Airlines Film 91

Mindjumpers

AUGUST 9, 2012

Last week, in our “ tip of the week ” on our Facebook page , we urged brands to remember two essential things about communicating on social media channels: Today, I will take a closer look on our own advice, in order to fully explain and explore the necessity of understanding the platforms on which you are communicating.

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Social Media Loyalty Airlines Marketing 235

Sprout Social

MARCH 31, 2020

Brands must be more mindful than ever of customer empathy and how they carry themselves during troubled times. In short, a crisis represents any social media activity that potentially hurts your brand’s reputation or ability to do business. They can happen no matter how careful your brand is with its messaging.

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Social Media Sentiment Examples Issues 135

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. Active Listening Social media doesn’t create negativity about your brand, it puts a magnifying glass to it. Who’s listening?

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Compete Conference Organization Social CRM 116

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. link] [link] Rob van Alphen RT @jaybaer: Do brand influencers hang out on Facebook, or Twitter?

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Social Media Strategy Influencer Social CRM 149

ProBlogger

APRIL 23, 2018

Today I’m tackling questions from listener, Julianna Barnaby about whether it’s important to spend time offline building your blog’s personal brand and reputation. Virgin Australia Airline features blog content for in-flight entertainment. She doesn’t get sent second-hand clothing, she get sent new clothing by brands.

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How To Eventful Collaboration Blogger 49

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. Each of us has to make decisions about our personal brands and about what we’re comfortable exposing about ourselves, and where.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Hootsuite

OCTOBER 21, 2020

Customers have high expectations for brands in both B2C and B2B arenas. In addition to a content calendar , team structure, brand voice and best practices guides , your B2B social media plan should: Align goals with business objectives. But content about jet-lag reducing seat lighting may speak to airlines.

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B2B Social Media Tools Tips 98

Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” The main reason to use cross-channel marketing in your media strategy for business is to ensure your audience is constantly seeing your brand. Prioritize brand awareness.

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Data Social Media Strategy CPC 108

Keyhole.co

MARCH 1, 2023

One of which is by utilizing data to craft a better media strategy for your brand. Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” or “Which age cohort is sharing our content?” Not convinced?

Data 52

Data Social Media Strategy CPC 52

Hootsuite

MARCH 27, 2020

What should your brand say when the facts and the future are uncertain? Social media crisis communication for brands comes down to one reassuringly simple question: how can you help? As social media professionals, our job is to help our audiences and communities come through hardship together. Leave room for questions.

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Social Media How To Policies Team 145

Sprout Social

MAY 3, 2017

more likely to buy from a brand they follow on social media. Of course, being too promotional will also make your brand unattractive. The same Sprout Index found 46% of consumers unfollowed a brand due to too many promotional messages. In the Q3 2016 Sprout Social Index , we found consumers to be 57.5% Interact With Journalists.

Social Media 101

Social Media Press Release Influencer Airlines 101

Bare Feet Studios

JUNE 7, 2009

The additional collaborators (hotels, Hawaiian Airlines , Avis & the bloggers) all gave from their pockets to support Hawaii tourism – of which they are a vital part. I personally logged over 200 hours of my time producing the event – 100% volunteer for this community service.

Social Media 40

Social Media Tourism Blogger Upcoming 40

Convince & Convert

JUNE 8, 2010

million times, and takes United Airlines out behind the woodshed for a musical ass-kicking. Just 4 days after the United Breaks Guitars video launched, Bob Taylor and the folks at Taylor Guitars in San Diego (the brand played by Dave Carroll and broken by United), launched a “video response&# on YouTube.

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Social Media Foursquare Consultant Airlines 129

Hootsuite

AUGUST 11, 2020

But it can be tricky for brands to figure out exactly how to make that happen. That’s because the only truly valuable Instagram followers are real people who care about and engage with your brand. That’s because the only truly valuable Instagram followers are real people who care about and engage with your brand.

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Instagram Tips How To Hashtag 145

Convince & Convert

APRIL 27, 2010

We have the sublime sea salt and cracked pepper Kettle brand potato chips on board today. And, historically I have often cited US Airways as an example of a company that I would avoid at all costs (quite literally, I would be willing to pay more to fly any other airline because of how terrible my experiences have been).

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Social Media Strategy Airlines Types 133

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Cibolover transparency and authenticity is SOOO key.The question then is how do you be so transparent & authentic w/ a brand. I think CoverGirl showed it well w/ your example.

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Influencer Ustream Authentication Social CRM 123