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The Value of Facebook Pixel Events

Jon Loomer

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Visitors based on URL visited. Facebook Analytics. SIGN UP HERE. ]. All are great!

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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Polish your posts with vanity URLs. Hootsuite’s free link shortener, Owly , makes any URL you post look sweet, short, and a lot more trustworthy. Ok, I’ll bite: what are URL shorteners? ).

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Facebook Website Custom Audience Enhancements: Hands On

Jon Loomer

But that hasn’t been the case with the freshly announced enhancements to Facebook Website Custom Audiences. Facebook advertisers can now create audiences of website visitors by frequency and time on site… Click To Tweet. Aggregate values: Total amount someone has spent. You could also use “URL Equals.”

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How to find your most successful social media posts

Sprout Social

Facebook is known for its robust (and sometimes overwhelming) analytics platform. Beyond native analytics on Facebook, Sprout’s platform can quickly provide answers to anyone asking “Where’s my most-liked Facebook post?” So, where do you start? What makes a post “successful,” though?

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8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

It comes down to effective selection, placement and formatting of social buttons on all key templates, and customizing those elements for different types of content. Tweet text formatting has improved since I wrote Make the Most of Your Retweet Buttons but I still regularly come across issues with: Missing URLs.

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10 Social Media Marketing Basics for Budding Businesses

Sprout Social

Undoubtedly the biggest name in social, Facebook is somewhat of a mixed bag for business. That said, Facebook’s ad platform is the gold standard for social media ads if you’re interested in paid promotions. On a similar note, Facebook a must-have for brick-and-mortar businesses looking to target local customers.