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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” Register for a webinar , a seminar, or a newsletter.

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Contagion, Social Media, and Why Things Catch On

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The RSS feed is: [link].

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How to Drive Business Value with Social Marketing Funnel [white paper]

Mindjumpers

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. At Mindjumpers, we work with Awareness and therefore we are also very happy that we have been able to contribute with our help to develop the white paper.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

While piloting LinkedIn Elevate, Adobe found that the average participating employees drove 80% more job listing views plus three to four trial downloads of Adobe software products. You can create a content library where you add blog posts, job listings, white papers, press releases, etc.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

While piloting LinkedIn Elevate, Adobe found that the average participating employees drove 80% more job listing views plus three to four trial downloads of Adobe software products. You can create a content library where you add blog posts, job listings, white papers, press releases, etc.

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The Complete Guide to Data Enrichment

Oktopost

It can be obtained directly from leads themselves—for example, by having them fill out a form in order to download a white paper or request a product demo or requesting a meeting with a salesperson. What is Data Enrichment? Customer data can originate from a number of sources. Why Do B2B Marketers Need to Enrich Their Data?

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Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

Now how does anybody actually see it or watch it or listen to it or download it or know about it? Well, it really starts with the ability to better aggregate and manage your content. Here are all our white papers. Never have I gone to a resource center and said I really want to read a white paper.