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Some Social Tools You Should Know About

Direct Marketing Observations

Inside View gives users an aggregate view of the social presence and activity of a company. Slideshare is a home for sharing presentations and white papers online. It also allows users to search their social history across multiple networks. PinBoard is a really smart, user-centric, privacy-focused social bookmarking platform.

Tools 215
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Social Media Optimization 3 Steps to Tweeting with a Purpose

Convince & Convert

It also results in companies evaluating the success of a particular channel (Twitter and Facebook, in particular), based on aggregate fans or followers , which has almost zero analytical or prescriptive value. Here’s an example from their new, free white paper on how to set up social media statistics (check it out, it’s great).

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Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!”

B2B 252
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Contagion, Social Media, and Why Things Catch On

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

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How to Drive Business Value with Social Marketing Funnel [white paper]

Mindjumpers

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. At Mindjumpers, we work with Awareness and therefore we are also very happy that we have been able to contribute with our help to develop the white paper.

ROI 219
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.”

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What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab

Buzz Marketing for Technology

In this white paper, I take a postcritical stance (Selber 2004). Aggregations are bottom-up characterizations of large sets of information, enabled by â??applications applications that aggregate individual work practices in order to depict relations among the work of group membersâ?? White Papers.

Research 190