ROI and the Impact of Social CRM [NEW WHITE PAPER]
AUGUST 22, 2011
Our latest white paper is out! This paper is the second in our Social CRM series. The first paper in the series, Social CRM for Associations , has had close to 2000 downloads to date)! The first paper defined the concept of social CRM and the key technologies and basic work involved in building a social CRM practice inside your association. Download now!
Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]
APRIL 11, 2012
Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. This white paper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness.
2012 Social Marketing & New Media Predictions [White Paper]
DECEMBER 14, 2011
These predictions have been compiled and released in form of a white paper called “2012 Social Marketing and New Media Predictions” The report covers some predictions about new approaches to marketing, new ways of organizing resources, and flexible, scalable technology to get customers’ attention and ensure their engagement. For this reason, Awareness Inc.
9 Indispensable B2B Social Media White Papers
NOVEMBER 2, 2010
White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Only one of the white papers requires registration and all were published within the past year. 1. Social Media White Paper – Learn and Earn.
White paper on Social CRM for associations
APRIL 6, 2011
We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. The white paper deconstructs Social CRM into its basic parts and applies the concept to association management. Special thanks to Avectra for sharing the costs of producing the paper, so you can download it for free. SocialFishFood White PaperWho owns Social CRM? Making member management social takes teamwork. For example, are you doing any of this work?
How Bloggers Can Create and Use White Papers
FEBRUARY 8, 2012
white paper is a cross between a magazine article and a corporate brochure. They posses both the educative qualities of a magazine article and the persuasive qualities of a brochure, this educative and persuasive quality of a white paper makes it one of the most powerful marketing tools. How Bloggers Can Use White Papers. Create White Papers From Scratch.
How To Optimize Your B2B White Papers For Google
PWB Marketing Blog
OCTOBER 27, 2011
If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. It really doesn’t matter how important your white paper is.
How to Drive Business Value with Social Marketing Funnel [white paper]
JULY 27, 2011
Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing has been published. To create the white paper, Awareness has analyzed aggregate social media platform, profile and comment data from close to 100 businesses of all sizes (managed by the brands themselves or by agencies on behalf of brands) from several industries.
Free white paper: key trends of 2013
DECEMBER 22, 2013
Click here to download your copy now to get the hard numbers behind the eight key trends of 2013: Powering events through social media. Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review How do you make something like business communications, which is seemingly intangible, become more verifiable and concrete? Mobile! User focus.
[NEW ICF WHITE PAPER] The Three “E’s” of Healthcare Consumerism
OCTOBER 9, 2013
Download this ICF white paper to learn how successful healthcare companies are adopting new approaches to consumer interaction. This white paper delves into these critical success factors and gives providers, insurers, and life sciences companies a framework for evaluating and adjusting to an increasingly consumer-centric business model. DOWNLOAD LINK.
How to Create White Papers From Your Blog Posts and Use Them Effectively
MAY 10, 2012
This guest post is by Mitt Ray of The White Paper Blog. With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. Blogs can use white papers as part of their marketing campaigns to spread expertise, generate leads, get more subscribers, and to take advantage of many other benefits. If you’re keen on learning how to write effective white papers and then use them to promote your blog, then you have to read this post! What is a white paper? How can blogs use white papers?
Identifying, Understanding and Influencing Social Media Users [Infographic]
JUNE 28, 2012
To gain more details about the different social media personas and further insights into the entire report, please download it here. Similar Posts: Global Social Media Adoption In 2011 [White Paper]. Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! But who is this social customer?
Boost Your Innovation Efforts with Lean Startup
NOVEMBER 17, 2015
Download your free copy of Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment. Case Study White PaperGuest post by Guillermo Ortiz de Zarate, Director of Information Systems, National Council of Architectural Registration Boards (NCARB) and Elizabeth Weaver Engel, CAE, CEO & Chief Strategist, Spark Consulting LLC. What went wrong?
How to Kick-Start Your Content Marketing [Report]
SEPTEMBER 12, 2012
A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. According to the paper, the formula for success is fairly simple: Provide people the information they want, when they want it and where they want it – but this may not be as easy as it sounds. The seven-step approach to delivering success.
Tips for Creating a Profitable Trade Show Experience
OCTOBER 3, 2012
Create a QR code at your booth that visitors can use to download a white paper. Write a white paper about the event with the highlights and industry trends you observed and make it available to attendees. Take the content from the white paper and turn it into a PowerPoint presentation that you can upload to Slideshare. Or do we? It’s human nature.
The Two Core Elements of B2B Social Media Marketing Success
FEBRUARY 21, 2012
Content can be produced in a wide variety of formats: • White papers. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Case studies. Video. Podcasts. Presentations.
Perfecting the Product Page
JULY 1, 2011
This paper will help you optimize your product page strategy, guiding you on numerous tactics, including: Maximizing imagery to sell your products. Download Perfecting the Product Page [PDF]. Web Analytics adobe white papers perfecting the product pageFrom minimalist to information-rich product pages, deciding which approach is right for you.
How to Grow Your Base of Support Online
MAY 14, 2015
Read this white paper to discover how to engage nonprofit supporters in a committed, lasting online relationship. The white paper includes a checklist of best practices for developing online supporter relationships. Download the white paper to learn: The benefits of moving offline supporters online. FREE RESOURCE for ya! Brought to you by Salsa Labs.
[NEW ICF Whitepaper] Are You Game? The Future of Consumer Engagement in Healthcare
NOVEMBER 21, 2013
Download this new ICF International whitepaper —and put your gamification knowledge to the test. Featured SocialFish News Useful Data White Paper Examine examples of healthcare gaming, explore key market drivers, and predict gaming trends in achieving healthier populations. What does all of this mean for healthcare insurers?
How To Post Effectively on Facebook
SEPTEMBER 23, 2010
Why You Need a Blog: Blogs Are The Websites of The Social Media World » How To Post Effectively on Facebook Posted by Tehneyat Waseem Sep 23rd, 2010 Tweet Vitrue released a white paper this month on the effectiveness on when to post links and updates on Facebook according to when users are online, and when these links will generate most feedback, likes and traffic to your website.
Two important SocialFish announcements…
MARCH 31, 2011
Our brand-spanking new free SocialFish white paper on Social CRM for Associations is here! Featured SocialFish News White Paper Think TankTwo important SocialFish announcements for ya: 1. Click here to find out more. But don’t join yet – contact Maddie to get special free beta-tester access , only available until June 1. Thanks for your attention!
7 Simple Secrets to B2B Lead Generation Titles that Convert like Crazy
MAY 12, 2015
Many content marketers seem to miss out on a key aspect of success – the title of your white paper, eBook, guide, webinar, etc. What’s the “Wow Candidate Experience?” I’d better download the white paper to find out. Creating great content and not spending time coming up with a title that will convert to clicks and leads is all too common. Get / Change / Learn.
30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
DECEMBER 10, 2013
The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.( Content marketing has become ubiquitous, with 93% of B2B marketers now using it. eMarketer ).
Measuring Your Content Marketing Success [Infographic]
JANUARY 18, 2014
Keyword-optimized blog posts, white papers, press releases, articles, and social media content create brand awareness, inspire audience engagement, and move customers through the sales funnel from initial consideration to purchase. Consideration: Inspiring potential customers to engage, read, download, comment, and share. How do you measure content marketing? 1.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Lead generation is still a challenge.
How to Make Money from Your Social Media Influence
MARCH 5, 2013
You spend time creating a website or creating some sort of ebook (which ends up being a downloadable PDF file), and you do something magical to get all sorts of visitors (thousands of visitors, of course) who want to download it, try out the unique “method” of making money online. You can “pay with a tweet” by tweeting about this white paper. So, what gives?
What Exactly Do You Do?
NOVEMBER 17, 2015
Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%. “So—what exactly do you do?” ” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event. click to enlarge). Not a place for me to “sell.” It happens. So, what exactly do you do?
How to Create a Call-to-Action for All of Your Content
FEBRUARY 16, 2015
He then tracks whether or not the person has downloaded the book. If they don’t download it, he knows they’re not a qualified lead for him so he doesn’t waste his time. Did they download a white paper? This could be social share buttons, a subscription, or the requirement of an email address for download. It’s not easy work, but it’s effective.
Content Strategy Lessons from Lego: Everything is Awesome, Especially your Content
APRIL 21, 2015
Create a significant piece of content around it such as a white-paper or research report. It works for Everything is Awesome… For more ways to improve your website, download Vanguard’s latest eBook – 5 Website Improvements to Make in 5 Minutes (or Less). This post originally appeared here on the Vanguard Technology blog. One last bonus tip from Lego.
When content calendars are not the answer
OCTOBER 9, 2014
The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. All good right? Yes and no. It It may be tempting to fill in the calendar with all the marketing info you possibly can and call it a day.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. Buyers “who are working in IT were more likely to have downloaded whitepapers (36%) or read blogs (28%)” than those in other industries. ”).
Four Content Ideas for Driving Inbound Leads
AUGUST 3, 2011
Blog about it or create a white paper that says, “You may hear this about us. But your content can be newsletters, email campaigns, white papers, podcasts, video series, and more. You really should download and watch Marcus’s webinar. He was entertaining and really knowledgeable. Four Content Ideas for Driving Inbound Leads. Questions people ask.
Marketing is Dead?
AUGUST 23, 2012
It took the following technologies to reach 50 million users : Radio – 38 years; TV – 13 years; The Internet – four years; iPod – three years; Facebook added 100 million users in just nine months; and iPod app downloads hit one billion in nine months. We live in really interesting times. Technology is coming at us more quickly than ever before. SEO is Dead! Public Relations is Dead!
Are You Measuring Your Social Media Efforts?
SEPTEMBER 20, 2014
Engagement includes comments, retweets, bounce rate, average amount of time spent on your site, white paper downloads, and video views. Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. What Do You Need to Monitor? Some of the most popular metrics are reach, engagement, competitive data, and sentiment.
PR ROI Means You Have to Do Real Math
OCTOBER 21, 2014
How many people download the webinars, white papers, and case studies (and same metrics as bullet above). Everyone will remember that you got the White House on board.”) Everyone will remember you got the White House on board during your communications campaign and they’ll remember you had a 250 percent PR ROI when it comes time to budget for next year.
How to Create High-Quality Content
FEBRUARY 12, 2015
As you’re creating your content—blog posts, articles, website copy, eBooks, white papers, newsletters, podcasts, videos, brochures, case studies—ask yourself the following questions, suggested by Google guidelines: If you received the information presented in the article, blog post, or email, would you trust it? In season, I can easily ride 300 miles in a week. It doesn’t work.
Social Business: Four Real-Life Truths about Collaboration
NOVEMBER 15, 2012
As Nicola Millard (read her post, ‘ #socialmediauseful ‘)writes in a section on the social enterprise in her paper ‘ The networked watercooler: virtualising collaboration ’ ( get it via Scribd ), one of the big strengths of social collaboration platforms is that they combine communication with content. And of course, you can also download them. Some facts and data.
The State of Social Media Marketing– Annual Survey Report
JANUARY 11, 2012
Click here to download the PDF. Similar Posts: 2012 Social Marketing & New Media Predictions [White Paper]. How to Drive Business Value with Social Marketing Funnel [white paper]. This report looks at key different areas of your social media strategy like monitoring, investments, human resource allocations and last but the most important one – the challenges.
Bloggers important in PR
MARCH 28, 2012
Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Download the whitepaper here. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. Daryl Willcox. Our survey results show an overwhelmingly positive response. VISIT MY FACEBOOK PAGE.
Become a Content Marketing Fox
JUNE 17, 2015
Or you can build the pyramid from the bottom up and develop a white paper or eBook inspired by a series of popular blog posts or based on a webinar. For more tips and strategies on improving your content marketing, download the 2015 Content Marketing Tactics & Technology Planner , an eBook that’s packed with leading-edge practices for the best content marketers.
Go to the Social Media Risk Management Conference – Dec 13-14, NYC
OCTOBER 26, 2012
Look for our SocialFish white paper on social media policies in the resource center and hear legal experts discuss this hot topic. For more information regarding this unparalleled conference, download the Brochure , visit our Resource Center for informative and useful content, or contact Daniel Jaffe. Feel like a trip to New York City for some holiday shopping?
20 Ways to Cultivate Brand Unawareness in Social Media
Techipedia: Tamar Weinberg
FEBRUARY 29, 2012
Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. This is a guest post by Brad Shorr. Many businesses use social media to promote brand awareness, and it can be quite effective. Alert: This list is not exhaustive. Your additions are welcome! Overfeeding. Underfeeding. No engagement.
You Ruined the Internet for the Rest of Us. Thank You.
AUGUST 28, 2012
It meant the end of sentences like “To learn more about the antioxidant effects of grape juice, download this white paper about the antioxidant effects of grape juice, entitled The Antioxidant Effects of Grape Juice.” With the Google Panda and Google Penguin updates, content marketing just got harder for everyone else. Thank you very much.