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The Great Social Media Traffic Debate: Niche or General Networks?

Techipedia: Tamar Weinberg

Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. So the question arose – was social media traffic misrepresented by grouping traffic from all networks together? Three cheers for them! page views SEO ROI — 1.2

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5 must-have social media dashboard templates for brands

Sprout Social

In this article, we’re highlighting examples of social media dashboards you can use to illustrate the value of social media across your business. What is a social media dashboard? Social media dashboards empower you to dissect results, iterate strategy, demonstrate value and influence decision making.

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Paywall for News.com and Online Community Social Media

Laurel Papworth

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content? Who is protecting OUR content?

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25 Ways to Create Shareable Content

Convince & Convert

Pinterest became one of the fastest-growing social networks ever, and billions of videos are streamed on YouTube each day. The SmartBrief newsletters aggregate content every day (at least 10 articles) around one topic, such as entrepreneurship, leadership, or social media, that is applicable to something you care about.

Content 167
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How 3 top brands provide social media customer service and support

Sprout Social

Before we get into the nitty-gritty, let’s make a quick distinction: Social media customer service is the reactive support you offer your customers across social networks like Facebook and Instagram. Customers can request assistance via DM, a review site or through their own social posts. to 12 p.m.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265
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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Raj Kadam : The question we ask is whether the specific data is useful to marketers.