Jon Loomer

MAY 10, 2016

A travel website can now dynamically show ads for a hotel or group of hotels based on travel intent. For example, if a user is browsing hotels in a certain destination, advertisers can show other hotel options in that same location. Aggregate values: Total amount someone has spent. What are ways you might use them?

Hotels 113

Hotels Travel Facebook Advertising 113

Bill Hartzer

MAY 26, 2010

Review Analyst – ReviewAnalyst is a new tool that lets hotels take a proactive approach to user-generated hotel reviews, blogs, videos & images. With ReviewAnalyst, you can track, analyze and react to what people are saying about your hotel on the major travel and social media sites. Share this on del.icio.us.

Cymfony 152

Cymfony Social Media Tools SM2 152

Proactive Report

MARCH 1, 2016

Example: for a tourist spot, PR is the spark that starts consideration, so you don’t track hotels booked, but outcomes on the PR content. For UNICEF high level engagement was comments that contain key messages, low level was retweets & likes. It should be an aggregate of everything action (share/comment/click).

Twitter 40

Twitter API Metrics Hotels 40

Proactive Report

MARCH 1, 2016

Example: for a tourist spot, PR is the spark that starts consideration, so you don’t track hotels booked, but outcomes on the PR content. For UNICEF high level engagement was comments that contain key messages, low level was retweets & likes. It should be an aggregate of everything action (share/comment/click).

Twitter 40

Twitter API Metrics Hotels 40

Social Media Strategery

SEPTEMBER 21, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Great hotel…a little overwhelming, but hey, it’s Vegas! Your first few entries still have an error message, but your last two about the conference are working fine and I’m now able to leave comments.

Gov 2.0 50

Gov 2.0 Web 2.0 Conference Wiki 50

Convince & Convert

JULY 21, 2010

Basically they can take that gorgeous photo that you paid a photographer to shoot for your product, hotel or client and use it however they want. Considering Facebook acts as more of an aggregator than the actual source (like a blog post), it would seem more prudent for them to go through the provider hosting the content, like a web host.

Social Media 153

Social Media Policies Consultant Social CRM 153

Bare Feet Studios

MARCH 1, 2009

I might as well add, as I suspect a commenter will mention it anyway, this collection of perfect smiles with special lighting looks more like an ad for dental work than an invitation to Hawaii. There is a contest to upload a picture of oneself smiling, for a chance to win four nights hotel in Maui and 80,000 miles on Hawaiian Air.

Tourism 40

Tourism Campaign Sites Social Media 40