Atom Thought

SEPTEMBER 3, 2010

GAP- Google certified advertising professional has been a buzz word in India for about 5 years now. As a person who has worked in Google, cleared GAP certification, and who heads a business unit now outside of Google, I have a specific take on it’s importance for a Marketing Manager in an enterprise.

Advertising 221

Advertising Google Adwords Engineering 221

Atom Thought

FEBRUARY 18, 2010

Now that Google has lucnhed Google Buzz, the scene is ripe for other players to get inspired. But before we delve further on the above questions, let’s understand that Google already has an orkut and a wave and yet it launched Buzz (despite it’s partnership with Twitter). respectively.

Google 157

Google Flickr Yahoo Microsoft 157

Atom Thought

OCTOBER 12, 2010

1)Large B2B companies, 2) SMBs and 3) Talent Search are 3 monetisation activities here apart from 4) targeted advertising. Google Buzz- Is there a hidden agenda? GAP (Google Advertising Professional) Certification! My take on LinkedIn Monetsiation is this: For me, Linkedin is a great platform for: 1. People Search.

LinkedIn 205

LinkedIn Reputation B2B Privacy 205

Atom Thought

DECEMBER 14, 2010

GAP (Google Advertising Professional) Certification! Related Posts: The Fall of Facebook? The Ultimate Online Social Experience! How is Facebook Going to Make it's 1st Billion Dollars? Where is Linkedin Going Wrong? Useless or Useful?

Social Media 217

Social Media Policies LinkedIn Training 217

Atom Thought

AUGUST 6, 2011

Each of these portals will need about a million paid advertisers to come closer to showing any RoI. Ever since Google bid $6b for GroupOn and AOL bought patch.com, the entire world went into a frenzy of investing into a local or a deals portal. Very miniscule.

ROI 206

ROI Adwords Reputation List 206

Atom Thought

JANUARY 18, 2010

professionals in the advertising, marketing and PR functions who want to get trained in digital and social media marketing but are perhaps confused as to. Related Posts: Seminar on Role of Social Neworks in Marketing @ New Delhi Instiute of Management The Problem with 'Brand Advertising' on the Web! who to trust? Useless or Useful?

Social Media 153

Social Media Training Case Study Course 153

Atom Thought

JANUARY 22, 2009

Motorola, Microsoft, Intel and even Google announce layoffs and office closures. 3G roll out in both China and India will help telcos increase their ARPU, and also help create revenue opportunities for various allied industries (handsets, content, advertising etc.). Circuit City declares bankruptcy! Is 2009 worse than 2001?

Crowdsourcing 113

Crowdsourcing Open Source Microsoft Cost 113