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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Breaking news, viral memes, hot takes, social justice movements and other trends constantly swirl around social, making social marketers cultural connoisseurs. Here are a few ways the streaming giant’s 2020 campaign built brand awareness, inspired customer loyalty, generated leads and compelled businesses to advertise on Spotify.

Campaign 141
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7 Smart Ways You Can Use TBT To Grow Your Brand on Social

Hootsuite

Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. Nothing ages quite like wine, so Ranchero Cellars cleverly uses the hashtag to advertise this vintage vino from 2010 — a product they still have for sale. In other words, #TBT is here to stay. What does TBT mean? …or

Brands 145
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The pros and cons of social media

Sprout Social

From stories of triumph to funny social media memes , social has the power to spark a smile. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. And that can save you serious advertising costs—something your senior leaders will thank you for.

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Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

Why do advertisers love engagement? We have earned the clicks, subscribes, downloads, listens and watches. You must quit listening to every social media guru touting the next Facebook meme and shiny object. Supporting Resources: 2019 Content Editorial Calendar Template (includes Nov and Dec 2018). Think about it.

Metrics 60
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Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

Why do advertisers love engagement? We have earned the clicks, subscribes, downloads, listens and watches. You must quit listening to every social media guru touting the next Facebook meme and shiny object. Supporting Resources: 2019 Content Editorial Calendar Template (includes Nov and Dec 2018). Think about it.

Metrics 60
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14 Social Media Calendar Tools for a More Organized 2024

Hootsuite

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. It’s a full-featured tool designed for marketing and advertising teams that run campaigns both on and off social media. Scroll down to find a free template you can use.

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Community Manager: Job Description & Key Responsibilities

Hootsuite

Download our Social Media Career Report for stats on social media manager salaries, benefits, job satisfaction, mental health, and more. That means crafting and scheduling posts, advertising, and analyzing metrics to enhance brand awareness on social platforms. Are you paid enough? Get the report What is a community manager?