Bill Hartzer
DECEMBER 22, 2010
comScore has released its list of the top fifty websites in the United States for the month of November 2010. This is the comScore monthly analysis of U.S. web activity at the top online properties for November 2010 based on data from the comScore Media Metrix service. percent and AOL Advertising with 85.0 Sites with 85.3
Bill Hartzer
OCTOBER 13, 2010
comScore, Inc. Videos were scored using comScore ARS’s content assessment methodology, ARS Zipline, which is used in the marketing industry as a means of quantifying the potential of advertising creative to be recalled and to persuade consumers. User-Generated Video Reviews Complement Television and Display Advertising.
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Bill Hartzer
MAY 15, 2009
comScore, Inc. They do this every month, and it’s based on data from their comScore Media Metrix service. Here is the data for April 2009: Table 1 comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) Table 2 comScore Top 10 Gaining Site Categories* by Percentage Change in Unique Visitors (U.S.)
Firebelly
MARCH 5, 2010
Oscar advertisers hope to build buzz on Twitter, Facebook By Bruce Horovitz The Oscar for the best place to chat about the Academy Awards goes to: social media. Several of Sunday nights Oscars advertisers have added strong social-media components to their efforts. million TV ad, ABCs going rate this year, is just a start.
Techipedia: Tamar Weinberg
FEBRUARY 1, 2008
Here’s a screenshot of a story that became popular with a whopping 235 Diggs. It was taken the night of January 28, 2008 (approximately 11PM EST): While Digg typically allowed stories to hit the front page within 80-120 votes (the latter being more rare than normal), it’s now requiring almost double the number.
Bill Hartzer
FEBRUARY 8, 2010
The volume and character of this buzz are predictors and influencers of brand performance; these exposures “count” in the real world, sometimes even more than the advertising-derived exposure typically measured. billion in purchase-equivalent advertising value from news providers and social media. billion in paid advertising.
Bill Hartzer
DECEMBER 14, 2009
Kentucky Fried Fiasco ,” reports Advertising Age. It seems like a marketer’s dream, but Advertising Age reported it as “an unmitigated disaster” when millions downloaded the coupon, and the company could not fulfill consumer demand and “actually had to rescind the offer.” comScore December 2009 Search Engine Rankings comScore, Inc.
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