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The New Marketing Hacker

Twist Image

In her Advertising Age op-ed piece, When Hacker Culture Collides With Business Reality , she sees some major opportunities for marketing companies that we're not only not pursuing, but allowing (and enabling) small startups to take on: " while the tech boys are breaking their toys - it is often the professional marketers (a.k.a.

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Social Media and Your Ever-Expanding Brand

Socialized

David Ogilvy, generally regarded as the father of modern advertising, defined a brand as “the intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised,&# which is much closer to how we think of a brand today. Consider PCs. Don’t neglect it.

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6 Parts of Your Company That Should be Listening to Social Conversations

Convince & Convert

That’s wisdom from Radian6 CEO Marcel Lebrun (disclosure: Amber’s employer ) about the changing dynamics of communication via the Web, and the importance businesses need to place on paying attention to discussions online via social media listening. Pre-buy the Book and be One of 10 Lucky Winners. More from Convince and Convert.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. And of course thanks for including Radian6.

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Social Media Integration in Higher Education | Social Media Strategery

Social Media Strategery

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Now, fast forward five years and advertising is now found on social media sites such as Facebook, Twitter and YouTube, making everyone’s lives a lot easier. The feedback was awesome. Lauren Vargas Sr.

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Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# Thanks for the Radian6 mention.

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Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. There’s SEO, there’s email, there’s search advertising and there is network and banner advertising.

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