Advertising B2B Conversation Social CRM 
Convince & Convert
AUGUST 10, 2010
Billions and billions of dollars are spent on advertising. And with social media targeting, advertisers can be that much more efficient with their messages. Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. JF : Hyper-targeting.
Webbiquity SMM
JANUARY 2, 2013
Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Social CRM is still confusing. B2B Lead Blog ).
Convince & Convert
SEPTEMBER 14, 2010
The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. We don’t need sCRM for social media anymore than we needed pCRM for phones, or eCRM for e-mail.
Convince & Convert
SEPTEMBER 20, 2010
Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.
Convince & Convert
SEPTEMBER 22, 2010
link] Create e-newsletters « Social Media for Authors [.] links: Social Media Now More Popular Than Email Your Email Newsletter (Music 3.0) Why Social Supports Email in the Interactive Marketing Hub (Convince and Convert) [.] I have nothing of value to add to this conversation other then reiterating (again?)
Convince & Convert
AUGUST 2, 2010
Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).
Oktopost
JULY 27, 2021
If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. By marketing through search engine results and paid search advertising, a company can capture high-quality leads with intent to buy.
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