Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Did you catch that part about being transferable and sub-licensable? Will they pursue you?

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

MAY 25, 2010

I first heard you on Marketing Profs — very impressed with your authentic teaching style. I first heard you on Marketing Profs — very impressed with your authentic teaching style. This is a very helpful post — I am passing along to my leadership team. Sandi McCann Jay — this is great.

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

APRIL 15, 2010

But, when the next issue is printed, unless you advertise again, the flow of new customers stops. But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. But here, you make me realize that it's actually my intentions and authenticity behind the content that matters.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. The Timberwolves on Facebook page has no mention of a manifesto, not even a link on the Info tab. Your Web site.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). Authenticity is Important When MySpace was growing rapidly, the Web was a different place. Facebook is the Model T of social networks. is now out of the business entirely.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

MAY 11, 2010

It’s just more authentic and believable that way. Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Post it to your Facebook page. Improve and Expand Now that your content is posted to your various social outposts, invite your current customers to make it better.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

APRIL 13, 2010

See my review of the iPad review here) This content would also make a fantastic Facebook application. Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? (I also recommend it on the iPad. Alright, your turn.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

AUGUST 26, 2010

For social media professionals inclined to get their mathematical hands dirty, it’s a winning combination. Six types of reports are included in RowFeeder: Post Volume and Velocity Analysis – What’s being said about keyword(s) on Twitter and Facebook. The standard charts and graphs are entirely useful. No problem.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

JULY 22, 2010

The microsite functions much like a Facebook Page – marathon participants can share their goals, visitors are able offer supportive messaging on the participant’s wall, and donations can happen directly on site. Our goal is not to increase sales; we want to create an authentic connection with knitters and crocheters.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

FEBRUARY 9, 2010

And in most cases, we’re willing converts, with Facebook’s ease-of-use and Twitter’s immediacy replacing letter writing and meeting up for lunch. I’ve now hit double digits on the number of people I have unfriended due to their apparent round-the-clock playing of pointless mafia, farming, or aquarium games on Facebook.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

SEPTEMBER 15, 2010

Nor do I necessarily think that you need to harvest the stories from social media; they can be harvested from a variety of places and social media channels are just one place to use them to spark reaction and dialogue, which sparks engagement which sparks more stories etc etc.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

JUNE 30, 2010

39% of the people that check email first still use Facebook daily, but their motivation for doing so remains deal-centric. It's not like the “old days&# where TV/radios advertisements and marketing campaigns had to appeal to broadly defined targets markets. He takes to Facebook like a duck in water.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

JULY 9, 2010

Time is proving that no matter how much social media changes, the core rules of engagement remain the same. Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. And the online influencers recognized that for what it was: transparent and authentic. Enough said.

Influencer 123

Influencer Ustream Authentication Social CRM 123

Convince & Convert

JUNE 23, 2010

As the ability to deliver these tasks via mobile meshes with geo-location technologies and intelligent advertising, this ‘C’ of the three C’s will truly blossom and become powerful for the brands that get it right. Success with the crowd lies in authenticity. Interesting discussion.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. How could it not be so?

Social Media 148

Social Media Strategy Energy Consultant 148

Convince & Convert

SEPTEMBER 20, 2010

[link] #ConvinceandConvert [link] Tin Hang Liu RT @jaybaer Are You Slow Enough to Succeed in Social Media? link] #SMM [link] Arizona Social Media C&C Blog Post – Are You Slow Enough to Succeed in Social Media? link] RT Please [link] Face to Facebook RT @jaybaer Are You Slow Enough to Succeed in Social Media?

Social Media 160

Social Media Strategy Affiliate marketing Company 160