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Monetization: Social Network Advertising

Laurel Papworth

Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 How do you advertise to an audience that is busy doing something contextually irrelevant to your keywords?

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Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

They roll up the analysis into a series of graphs and charts that can be viewed online or exported to Excel or PowerPoint. Their Analytics offering provides advanced data for Page owners, and they recently partnered with ComScore to provide additional data and analysis. Clickable is a good solution for advertisers.

Analytics 253
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Instagram Looks More Like Snapchat and Facebook’s New Video Metrics | Social You Should Know

Ignite Social Media

For more context with analysis, they are incorporating comparisons between current video metrics and historical benchmarks. In addition, ComScore and Nielsen are enlisted to ensure that the ads purchased are delivered to the intended audience. These metrics matter to advertisers.

Metrics 84
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Top 50 USA Websites for November 2010

Bill Hartzer

comScore has released its list of the top fifty websites in the United States for the month of November 2010. This is the comScore monthly analysis of U.S. web activity at the top online properties for November 2010 based on data from the comScore Media Metrix service. percent and AOL Advertising with 85.0

comScore 101
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Social Media Better for Brand Building Than ClickThroughs

Proactive Report

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. I would expect that once this addiction to clicks is broken, more of the major brand advertisers will utilize this channel more effectively.&#. Much more so than advertising.

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What Journalists Need from PR People

Proactive Report

million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. Q1 of 2010 shows an even bigger jump Newspaper companies drew unprecedented 74.4

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Media Relations in a Web 2.0 World

Proactive Report

million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. Q1 of 2010 shows an even bigger jump Newspaper companies drew unprecedented 74.4

Web 2.0 101