Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 Looking more closely, the ComScore data show that the average pricing for online ads exclusive of social-networking sites, namely Facebook and MySpace, would be much higher, about $2.99 Technorati Tags: Adage , ads , Advertising , Comscore , Facebook , Online Communities , social ads , social media , social networks. questions. Web 3.0, MORE >>

comScore, Inc. The comScore study found that in June 2010, about 93 million Internet users visited Twitter.com. An analysis by comScore of the five major global regions revealed that Latin America experienced the strongest audience growth, surging 305 percent to 15.4 Here are the numbers from comScore: Visitation to Twitter.com by Global Regions - June 2010 vs. June 2009. Source: comScore Media Metrix -- Unique Visitors (000). Across the 41 individual countries currently reported by comScore, Indonesia at 20.8 million users. million visitors. MORE >>

Every month about this time comScore releases the search engine rankings data, and I report it here. comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the U.S. Here are the actual numbers, as released by comScore: More than 16.2 In order to accurately represent the continued evolution of the search landscape, comScore is providing insight into the share of algorithmic explicit searches that are powered by Google and Bing, and branded as such to the consumer. with 1.5 MORE >>

Significantly, this dovetails with the Mobile Intel series of reports, a series of reports geared to specific verticals (Finance, Retail, Automotive) that draws from Millennial Media platform data and consumer research conducted by comScore to help brands identify (and engage with) ‘intenders’ To achieve this, the report series sheds light on the make up of intenders: age, gender, income bracket, preferred devices and interactions (Web, app) and the array of content they access (sites where automotive advertising would likely address this audience and yield results). MORE >>

Every month about this time comScore releases the search engine rankings data, and I report it here. comScore, Inc. NASDAQ: SCOR), a leader in measuring the digital world, has released its monthly comScore qSearch analysis of the U.S. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. Think of this more as the “market share” for the search engine industry. search marketplace. Google led the explicit core search market in January with 66.2 percent of search queries conducted. MORE >>