Activities, Examples, Metrics and Radian6

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2

SM2 Alterian Vocus Social Media

Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

JUNE 15, 2010

Audience tracks visitors to your site alongside their previous web activity, and helps to determine whether each person is a real lead or is just browsing. It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on. Community management. Public relations.

Sysomos

Sysomos ROI Social Media Privacy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. And of course thanks for including Radian6.

Social Media

Social Media Radian6 Strategy SM2

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization?

Social Media

Social Media Strategy Statistics Metrics

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

SEPTEMBER 12, 2011

Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Looking for examples of social media success to emulate? Gotta love this post for the title alone.

Social Media

Social Media Trendrr SM2 Alterian

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. And great example about the eyeglasses. Your analogy of the yellow pages is such a good example of the 'old school' way of looking at things. What do you think? Worth a try?

Brands

Brands Content Social Media Consultant

Social Media ROI: 5 Must-Reads

Firebelly

APRIL 9, 2012

5 Social Media Metrics That Matter Now. By Debra Donston-Miller As businesses get more sophisticated in their use of social networking, so too are the metrics by which they measure social business ROI. 101 Examples of Social Business ROI. Each example lists brand, activity, and source + year.

ROI

ROI Social Media Radian6 Metrics

20+ Cool Social Media and Web Tools

Webbiquity SMM

SEPTEMBER 15, 2010

Looking for a way to monitor social media activities and results on a tight budget? blogs, microblogging sites, social bookmarking, images, video), and shows associated metrics like sentiment, top keywords, top users (who’s talking about this topic most actively) and sources. Social Website Analyzer.

Tools

Tools Social Media Radian6 CoTweet

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

MARCH 23, 2011

For example, a discussion of the latest developments in aerospace composites is probably more likely to happen on a niche engineering forum than on Facebook. Metrics and reporting. Many include at least the most popular blogs as well. Frequency of alerts. News can travel extremely fast through social media. Support and training.

Tools

Tools Social Media Sysomos Vocus

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

Lauren Fernandez, Radian6 [link] Nikki Stephan Jay – I like that you took this one step further and included the more appropriate questions versus just listing the wrong ones. An active agency social media presence will lead to expertise in the agency. Its great to see this conversation so relevant active! Thanks, Jay!

Questions

Questions Social Media Consultant Education

The Fight for the Future of Influencer Analytics

Convince & Convert

AUGUST 19, 2012

The most notable changes are: An increase in ranking factors from approximately 100 to 400, meaning there are vastly more activity and behavior types comprising your Klout score. The new Klout is improved on this front, as it overweights action (clicks and other engagement) and underweights activity (tons of pointless tweets).

Analytics

Analytics Influencer Klout Vocus

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

JULY 8, 2008

Rebecca Kelley , Search Marketing and Social Media Consultant : A social media marketer needs to be an active participant in the social media sphere. For example, what plays well on Digg versus what plays well on Propeller. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it).

Social Media

Social Media Marketing Consultant Communities

Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

JULY 27, 2012

We are in the process right now at Convince & Convert of doing some company activation programs in social. It’s one of those things where, there are always two sides to that coin in terms of activating social advocates internally and externally. But it got me to thinking. That sounds funny and unpleasant. Eric: Awesome.

Airlines

Airlines Sentiment Hotels ROI

What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

FEBRUARY 23, 2012

Eric : Well, it definitely lowers the hurdle in terms of activation. They will surely find a way to run in a parallel column, maybe Tweet Deck for example, a column of matching ads that runs alongside non-advertising tweets, possibly. For example, Chart House is one of our brands that has a different page for its local location.

Social Media

Social Media Adwords B2B Training

The 17 Best Social Media Management Tools

Webbiquity SMM

MARCH 27, 2017

Monitoring and managing even a moderately active business social media presence can be time-consuming. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. 3) Radian6 (aka Social Studio). ” — iag.Me.

Social Media Management

Social Media Management Tools Social Media Radian6

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive. See an example at the bottom of this post (the little squares that animate when you put your cursor over them).

Social Media

Social Media Strategy Consultant Tweetdeck

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

AUGUST 16, 2010

Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. 4 Social Media Mining Metrics by iMedia Connection. A quick list of eight leading monitoring tools, from Alterian and Radian6 to UberVU and Sysomos.

Social Media

Social Media Tools Strategy Tips

Social Pros 20 – Katie Morse, Billboard

Convince & Convert

JUNE 14, 2012

Jay : You’ve got different success metrics, and even a different syncopation, right? The stat of the week that I pulled out was actually something from eMarketer , that they pulled out from a stat metrics survey. I’m not so sure that that’s the best metric. Jill : Yeah, absolutely. Absolutely. Jay : Right.

Hashtag

Hashtag B2B Social Media Metrics

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

APRIL 9, 2012

This free tool graphically shows peak Twitter activity for any Twitter handle. It takes a few minutes to load completely, but once fully loaded shows activity on your network by day of the week and time. A newer and (possibly) more accurate influence metric site is Kred , which is also worth checking out. PeopleBrowsr.

Review

Review Tools Social Media Klout

Social Media Informer

Four Ways to Measure Social Media Marketing Results

Sysomos Audience Moves Towards Measuring Social Media ROI

Trending Sources

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Social Media ROI: 5 Must-Reads

20+ Cool Social Media and Web Tools

9 Criteria for Selecting a Social Media Monitoring Tool

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

The Fight for the Future of Influencer Analytics

What Traits Define a Social Media Marketer?

Social Pros 26 – Richard Owen, Satmetrix

What Bubba Gump Shrimp Can Teach You About Social Media

The 17 Best Social Media Management Tools

Convince and Convert Blog: Social Media Strategy and Social Media.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Social Pros 20 – Katie Morse, Billboard

38+ Cool Social Media and Web Tools and Reviews

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