Activities Communities Insurance Sentiment 
Sprout Social
OCTOBER 18, 2023
One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Measuring sentiment can also help brands establish an overall baseline to answer the question, “how do people feel about us, and has that changed?” Doing so can build community and brand awareness.
Sherrilynne Starkie
APRIL 6, 2013
However, the overall sentiment of social media activity has been positive, despite Fox’s colourful criticism. Sysomos gives the sentiment a 68% favourable score. The role of artists in society has always been, in part, to provide social commentary as a reflection of our community and culture. Related articles.
Keyhole.co
MAY 2, 2024
After tracking them, you need to analyze the sentiment of these conversations – whether they perceive your brand as positive, negative or neutral. Tailoring your responses shows how well you listen, understand and appreciate the sentiment behind each mention. How well you relay your response reflects your brand personality.
Keyhole.co
NOVEMBER 7, 2023
Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. In addition, social listening sharpens your understanding of when your active users are most likely to interact with your content. Are they worth the hype for your brand?
Hootsuite
OCTOBER 20, 2020
Social media increases the efficiency of other business activities. However, while 75% of organizations surveyed focus on connecting with customers, mature organizations are almost twice as likely to also connect with communities, employees, and partners on social media. Social media encourages wider organizational change.
Sprout Social
NOVEMBER 6, 2020
Given that 86% of job seekers are likely to research Glassdoor company reviews and ratings before applying, it’s critical for businesses to engage with that community and actively put their best employer brand forward. Additionally, they’re more likely to apply to an open job if the employer is active on Glassdoor.
Hootsuite
JUNE 28, 2023
You get to shape and direct the public sentiment about your business and brand. Plus, creating and maintaining an active social media presence will improve your search engine rankings and increase your online visibility. Social media gives you another point of contact with your community. Why is this important?
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