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Selling on Instagram: Everything you need to know

Sprout Social

Below we’ve highlighted real-world examples of selling on Instagram and why they work. This post from Allbeauty is a straightforward example of selling on Instagram. Here’s another good example from Public Desire, which points followers to their bio link to check out their latest product line release.

Instagram 112
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Be Nice When You Say Bad Things Online

Twist Image

Companies like Bazaarvoice (and other competitors) have really matured the space over the past ten years. Going back to 2008, I would often quote a line I had heard from Bazaarvoice about their data on consumer reviews. For example, phrases like ''I''ll be honest'' and ''I don''t want to be mean, but.'' bazaarvoice.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

How to build a word of mouth marketing strategy: 8 tactics and examples. Common examples include product recommendations, reviews and customer photos. Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. What are some examples of word of mouth marketing?

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Social Media Metrics and Conversion

Proactive Report

US businesses have definitely accepted that social media has to be a part of their marketing and PR activity - four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. PR can measure conversion – they’re just different activities from the ones marketing is tracking.

Metrics 75
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Integrate social media activities with your CRM system. An active and helpful support forum? Showcase your customer support.

ROI 191
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12 Ways to Incorporate Your User-Generated Content on Different Channels

Social Media Strategies Summit

Web plugins like Bazaarvoice offer a simple way to add a gallery of all your UGC to your website. Eighty-nine percent of customers not only value online reviews but actively seek them out before making a purchasing decision. They then contact those individuals to partner with them on long-term campaigns.

UGC 222
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The Social Media ROI Debate

Webbiquity SMM

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure.

ROI 193