The Marketing Blog

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Indian Companies on Twitter – A Usage Study

The Marketing Blog

In addition, Sriram Vadlamani has talked about it on the Asian Correspondent site Quotes from the Asian Correspondent Story Many companies are using Twitter actively and many users are on Twitter but not much activity. Also, knowing the reason behind in active companies – lack of interest / confidence / resources / knowledge ?

Study 180
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A Study on How Business Entities in India are Using Facebook

The Marketing Blog

We followed an observation method, wherein we regularly visited the fan page of these 25 brands on daily basis and reviewed them on various quantitative and qualitative parameters (like fan engagement, wall-posts, likes, administrator activity etc.). Most active brand : Delhi Traffic Police [12.8 wall posts by admin each day].

Study 167
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News: Our Facebook Research Featured in Hindustan Times

The Marketing Blog

Quotes from the story: A study conducted by Iffort, an India-based strategy and social media consulting firm, which was released on Wednesday, declared Delhi Traffic Police and MTV India as the most active and popular brands respectively.

Research 138
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3 Ways to Analyze Facebook Fan Page Traffic «

The Marketing Blog

The bottom-line is that as a marketer you would certainly want to measure the impact and effect of your activities on any channel. You have been posting updates on your Facebook fan page but do not have a clear idea about measuring the response to your activities.

Facebook 185
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My Contribution at PaulWriter.com

The Marketing Blog

The success or failure criterion of your activities will depend on these metrics. Monthly traffic to your website from Facebook Remember that any activity you need to justify to your cost centre should ideally have metrics in place.

Web 2.0 152
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Indians in Social Media (2009) «

The Marketing Blog

A couple of years of ago, one could easily identify active users through blogs & discussion forums. Individuals who are purely sharing thoughts on the value aspect of social media Geography: No particular region accounts for bulk of activity. influential Indians in social media on Facebook etc.) Any collaborators?)

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Recruiting Lessons from Google

The Marketing Blog

We are now a strong community of 1 Million professionals • There are 10,000 active bloggers who participate in active blogging We have leaders like Narayan Murthy, Azim Premji to fresh graduates who share their opinion & thoughts to contribute their knowledge and advice through blogging.

Google 113