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7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans  own a smartphone as of 2015. Create an SMS Marketing Team. Know Thy Customer.

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Six Surefire Ways to Grow Your Business Using Text Marketing

Spin Sucks

Related Stories The Hottest Trends In Digital Marketing Automation Our Job in PR is So Much Easier Now Thanks to Mobile Mobile App Store Data is Required in 2015 Marketing Plans. Texting is not a new concept. However, many people don't seem to realize the power of text marketing. Did you know 95 percent of all text messages are read within three minutes of being delivered?

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17 Productivity Tools for the Ultimate Business Gain

Techipedia: Tamar Weinberg

So what tools do I use (beyond this old list , though some goodies are mentioned again below) that have helped me become successful in 2015? Ever been so busy doing something on your computer that you wanted to send a SMS message from your computer without having to pick up your phone? Let’s dive in. is an amazing screen sharing tool. before. Dropbox. CrashPlan.

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Texts, Short Message Service (SMS), Web Push, and Push Notifications. From our  research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. Really! So that got me thinking: I’m a huge planner, and I’m sure you are, too. Lists.

49 Tactics to Atomize Your Content Marketing

Convince & Convert

SMS messages. Last week, I spent an afternoon in Cleveland conducting a workshop on content atomization with my colleagues Brad Walters from Lowe’s and Jani Byrne from IBM. have written about the need to atomize content many times, and I published a how-to guide that details how we atomize my Jay Today video series too. Reasons Content Atomization Isn’t an Option. Podcast. 2.

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How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

If that’s too complex, you can solve the same problem simply: Create an app that allows them to reach a customer service rep immediately via SMS. These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Window Shopping.

Social Media for NonProfits: Not Strictly Unprofitable


This is considerably cheaper than other promotional activities like sending out flyers, SMS etc. We have some amazing examples of social media campaigns by non-profit organizations. In fact, they were some of the earliest adopters of social media because it was a free platform to spread awareness. However to gain all these benefits, you need to take certain actions. Measure Benefits.

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Direct marketing is dead. Long live direct marketing!


This might be through a direct mail campaign, some banner advertising or SMS marketing (see GlobalMessaging for more information on this). Guest post by Sophie Davidson. ———— Direct marketing is all about communicating directly with people. This, of course, depends on your customer base as there are still a lot of people out there who prefer to buy from a catalogue.

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6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

SMS/MMS. Can you remember life before the World Wide Web? It happened, and it seems like 100 years has passed since we first opened Netscape or Internet Explorer to “search” for a recipe or a news source. It was a simpler life, from a content consumption and communication point of view. You read the newspaper or a magazine. Then came the web. And email. The list goes on and on and on. Webio.

Why and How You Should Get Proactive About Customer Service


Martin notes that providing a range of service channels lets companies use tools such as email and SMS to serve customers who prefer less intrusive communication options while providing live service alternatives such as chat, video and voice for those requiring more urgent attention. This puts customer service front-and-center in today’s marketplace. Industry Insider

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Is the Financial Services Industry Poised for Market Disruption?


Money can be deposited into an account stored directly within the cell phone and send balances through PIN-secured SMS text messages between people and between buyers and sellers. Back then, being a bank customer often meant you would be a customer for life. Leaving a bank was difficult. After That was then. This is now…. drive mobile banking more than ever. The New Customer Mindset.

Why Twitter is Trying to Turn Itself Into Facebook

Convince & Convert

SMS was the original way to tweet, and the SMS limitation was 140. But nowadays, fewer and fewer users are using SMS to tweet, so why not increase the limit? Tweetable Moments That’s the beauty of social media: There aren’t specific rules about how we have to use it. joelcomm Tweet This. The Future of Twitter. Joel Comm is an author, speaker, entrepreneur, and consultant.

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5 Tips to Land Quality Press Links Using HARO


This tool will send an SMS text message to your phone whenever an email comes in that mentions specific keywords you choose. A great way of getting quality links is by using the HARO platform. This is short for “Help a Reporter Out” and it has been around for years now, but some experts don’t know what it is or how it works. These are high quality links. How to Set Up Your HARO Account.

Mobile Marketing Tips: 8 Steps to be Seen ANYWHERE


You can do any number of things: SMS marketing Have a mobile friendly website Social media marketing for mobile Build a mobile app Knowing what you have now, and where you want to go, is always the first step. SMS mobile marketing is tricky A big part of any mobile marketing campaign is using SMS, or text messaging, techniques. Getting your business into mobile marketing 1.


The Untapped Potential Of Emojis And Their Role In Social Media Marketing


Nokia 3310 with its smileys ruled the way we communicated, almost every SMS sent out had a ‘smiley’ attached. Switch to 2015 and surprise, surprise - becomes the Oxford Dictionary word of the year. This is a guest post from Mapplinks Managing Director, Rishabh Dev. :) was such a big deal a decade ago. But how does all this connect with the marketing strategy in the digital age?

Social Media Comment Trolls and How to Deal With Them

Shift Digital

Marketing Tips Social Media Social Media Mistakes Digital Marketing company seo Smart Businesses Respond to Facebook Comments SMS Marketing social media mistakesSocial media has become a prolific marketing tool and one of the benefits you can enjoy is a frequent personal interaction. recent article, 5 Ways to Handle Comment Trolls on Social Media by John Brandon observes that while you enjoy the benefits of this tool, there’s a possibility for abuse with emerging social media. simple complaint can quickly turn into a brutal attack. Don’t use automated responses. Conclusion.

Top Tools for Mobile Marketing


While in 2010, 27% of Americans had a smartphone, in 2015, that number shot up to 64% , making it that much easier to reach out to donors and members through texting. TextMagic : A bulk SMS service for businesses, whose features have been used to benefit charitable organizations and foundations as described in the case studies on their website. And, with 1.5 Convinced yet? Good luck!

A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself

Simply Measured

In the early morning hours of September 24th, 2015,  Kyle Rush  sent a simple Tweet. Perhaps the team’s greatest contribution was the development of Quick Donate, which allowed users to “donate with a single click through email or on the web, and even through SMS.” In the end, 1.5 Odds are you haven’t heard of Kyle Rush. He’s not exactly a public figure. But don’t be misled. Wrong.

ICYMI – Layout, Periscope and Facebook F8 Conference

Danny WhatMough

Add Facebook Messenger buttons to third party apps – so, for example, a retail business could offer to send customers shipping information via Messenger rather than email or SMS. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Instagram launches Layout. Twitter links up with Foursquare for tagging locations in tweets. Facebook launches a Timehop clone – On This Day. Facebook is testing a new app called Phone. Image credit. icymi


Why Online Banking on Mobiles Will Soar


Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting transactions from their mobile devices (e.g. Consider this: There may be reporting on the demise of e-mail due to the rise of social media, however college students still see e-mail and SMS as critical mediums for online communication. opening an online savings account ). Meanwhile 4.2 Digg this!

Snapchat – Proof That Simplicity & Authenticity Wins


Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing. In January 2015, Snapchat introduced “Discover”, a place for advertisers and especially media outlets to publish short pieces of content. The app has been further developed with a new version pushed out in Feb 2015 and was valued over $10 million during a funding round back in 2014. Here & Now.