Social Media Strategies Summit
JANUARY 22, 2021
As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged.
Sprout Social
FEBRUARY 16, 2023
Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. We tapped Carilu Dietrich to find out.
Oktopost
OCTOBER 23, 2019
Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.
Ignite Social Media
JULY 31, 2017
We kicked off the webinar with Lisa Braziel, our SVP, talking about how she was one of the original community managers in 2007. Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2015/2016, organic reach was down to 2.6% of brand’s audience.
Pam Moore
MAY 5, 2016
Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business. Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes. Omni-Channel Marketing in a Nutshell.
Hootsuite
JUNE 27, 2022
” Discord may not be on your radar as a social media marketing tool. Discord launched in 2015, and its initial growth was largely thanks to its widespread adoption by gamers. That doesn’t mean it can’t be part of your marketing strategy. Build community. How did Discord get started? Try it free today.
Convince & Convert
DECEMBER 7, 2015
Do they know something about Instagram marketing that you don’t? They don’t realize the work that goes into building a following of more than 50,000 people and engagement on every post. But first, if you’re new to Instagram, this deck might be helpful: The Ultimate Guide To Instagram Marketing from Ross Simmonds.
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