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What marketers need to know about managing social media through an economic downturn

Sprout Social

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015.

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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged.

Strategy 209
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Webinar Recap: A Decade in Social Media. What’s Now. What’s Next?

Ignite Social Media

The focus of our webinar was around the changes we have witnessed in the social space over the past decade, the current trends, and our predictions for the years to come in social media. The Past 10 Years in Social Media. In 2015/2016, organic reach was down to 2.6% The Current State of Social Media.

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You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

Results in the social world of today require more planning, integration, and money. Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business. At the heart of social media is people. 8 strategies and tips to build loyal tribes of brand advocates.

Buy 113
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October Marketing Updates: losing likes, a less creepy ‘gram and an awesome acquisition… mazel!

Oktopost

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Here’s what you should know.

Marketing 110
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What Is Discord? A Beginner’s Guide to Discord for Business

Hootsuite

If you work in social media, you may be wondering, “ What is Discord — and wait, why should I care?” ” Discord may not be on your radar as a social media marketing tool. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Build community.

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10 Ways for Social Marketers to Avoid Social Media Burnout

Hootsuite

The fuse of a social media manager burns at both ends. Most people experience social media burnout and workplace fatigue at some point. But social media managers often feel the burn of both at the same time. For social media professionals, self-care tips smack a little differently.