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What marketers need to know about managing social media through an economic downturn

Sprout Social

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. We tapped Carilu Dietrich to find out.

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Webinar Recap: A Decade in Social Media. What’s Now. What’s Next?

Ignite Social Media

This month, we hosted a webinar in honor of our 10 th anniversary in business. We kicked off the webinar with Lisa Braziel, our SVP, talking about how she was one of the original community managers in 2007. We kicked off the webinar with Lisa Braziel, our SVP, talking about how she was one of the original community managers in 2007.

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What Is Discord? A Beginner’s Guide to Discord for Business

Hootsuite

” Discord may not be on your radar as a social media marketing tool. Discord is a platform for hosting real-time text, video, and voice chat. While other social platforms are oriented around one central community, Discord is divided into servers or many smaller communities. Build community.

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Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

I mainly interview leading digital social media marketers to discuss social media, technology, innovation and entrepreneurship. I am using my show to build a virtual classroom in which we are all teachers and students at the same time; we come together to co-create content as well as to learn from each other. See the picture below.)

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All You Need to Know About Instagram Takeovers: How to Host a Takeover in 6 Simple Steps

Buffer Social

What started out as a fun way for brands and Instagrammers to collaborate, has now transitioned into one of the valuable aspects of any Instagram marketing strategy. If you are wondering what Instagram takeovers are and how to organize them to boost your Instagram marketing efforts, this post is for you! Community members or customers.

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Complete Guide to Hashtag Analytics

Sprout Social

Tracking social media activity is one of the biggest struggles companies have faced since the early stages of social media marketing. If you’ve been hesitant or confused about incorporating hashtags into your social media marketing strategy , we’re going to break down everything you need to know to get on board.

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Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). He’s actually going to be hosting the show with Eric on the 27th of August, as I will be on an airplane. One of those two.

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