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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns.

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Social Spotlight: REI’s #OptOutside and How a Campaign Becomes a Movement

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. And in an age where 70% of consumers indicate that it’s important for brands to take a socio-political stand, finding a social good angle to support with your campaign has never been so vital.

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3 Facebook Search Tips You Might Not Know About

agora pulse

Most articles about it date from 2013 to 2015. ” Marketers could search for ideal clients with strings like “vegans who live in New York, work in retail, and like running.” This is really useful for building up targeted Facebook ad campaigns. Hashtag research. What Happened to Graph Search?

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????????? Cyber Monday: Discovering the online consumers

Audiense

Last year was a record-breaking Cyber Monday for online sales reaching an astounding $3 billion, up 12% since 2015. Regardless of the net increase in sales over the weekend of discounts it was evident retailers were successfully pushing the Christmas shopping forward offering great holidays deals several days in advance.

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The Power of Purpose: How Taking a Stand Helps Brands to Win Customer’s Hearts (and Business)

Buffer Social

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. It might seem counter-intuitive to think that closing all your retail stores on the busiest shopping day of the year will be good for business. Any purpose-driven campaign shouldn’t be viewed as a short-term thing,” Mike explained.

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Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). more sales), jewelry (2.4x ), footwear (1.7x ) and beauty products (1.6x) (2015, The Shelf ).

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How to Use Location Data to Decode Customer Conversations

Convince & Convert

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. They are faced with challenging questions. What is the right strategy?

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