Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Convince & Convert

JANUARY 13, 2016

With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social? Though there are a number of stellar examples of B2B brands who have implemented a comprehensive social strategy, the vast majority of them remain conspicuously absent.

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Social Media B2B eBook Case Study 60

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution.

Software 101

Software Marketing Analytics B2B 101

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Just 22% of businesses use dedicated social media measurement platforms. V3B Blog ).

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Social Media Marketing Survey Metrics 100

Sprout Social

FEBRUARY 27, 2017

However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. Daily Facebook visitors grew by 6% year over year from 2015 to 2016 to equal more than 1.6 Advertisers certainly aren’t moving away from the platform as well. Mobile devices account for more than half of all YouTube views.

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Statistics Social Media LinkedIn Instagram 40

Buffer Social

NOVEMBER 14, 2016

Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. — How marketers are using social media platforms: 10 insights you need to know. Twitter followed up in second with 23%.

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Social Media Report Survey How To 40

Convince & Convert

MAY 1, 2015

For 2015, to be as nimble as possible and ready to pivot and adjust, she decided to set six-month goals instead of year-long. Those are my three goals for the first half of 2015. It means they respond to every post across social media platforms. dorieclark Tweet This. This January, she set three.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Hootsuite

SEPTEMBER 2, 2021

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. The first question you should ask before joining a new social media platform is: where is your audience ?

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Types Social Media Statistics HootSuite 145

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). Consumer marketing is about mobile, B2B is about content.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

DECEMBER 16, 2014

Brian Solis’ Conversation Prism Catalogs The Best Social Platforms by Search Engine Journal. ** 5 STARS. The image calls out many of the top tools and platforms across the realms of social listening, learning, and adapting, further broken out into more specific groupings like video, social curation, and service networking.

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Social Media Tumblr Marketing B2B 245

Oktopost

MAY 2, 2023

Examples of Social Listening Cast your mind back to 2015, and you may just remember a big moment in the world of B2C SaaS. In the realm of B2B, Shopify have clearly kept their nose to the ground when it comes to identifying common pain points and questions from entrepreneurs and business owners.

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Sentiment B2B Trends Social Media Management 62

Keyhole.co

AUGUST 4, 2023

Audience size reflects the number of followers, fans, or subscribers you have across your social media platforms. Virality measures how widely your content is shared across various social media platforms. It started using Keyhole as the monitoring tool for the 2015 World Summer Games in Los Angeles.

Social Media 52

Social Media How To Analytics Metrics 52

Oktopost

AUGUST 15, 2022

In 2005, the platform was rolled out to university students across the country, looking much different than it does today. 2007 brought the first realistic monetization of social media platforms, with Facebook announcing the launch of the Facebook Ads platform. A Not-So-Distant Past: 2010-2015.

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Social Media MySpace Tweetdeck B2B 174

Hootsuite

NOVEMBER 9, 2015

— Darren Rowse (@problogger) November 4, 2015. — Jay Baer (@jaybaer) November 6, 2015. — Kim Garst (@kimgarst) October 22, 2015. The best #socialmedia tools for 2015 #infographic by @iagdotme on @OpportPlanet https://t.co/5kyDy8Xx8P. — Lilach Bullock (@lilachbullock) November 5, 2015.

Social Media 75

Social Media Twitter Feed Feedly 75

Rebekah Radice

FEBRUARY 15, 2016

Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85 A few platforms you might want to consider discussing: Social networking sites (Facebook, LinkedIn, Google+, Pinterest, Instagram). Video sites (YouTube, Periscope, Meerkat, Facebook Live and Blab).

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Trends Social Media Survey Mobile 114

Hootsuite

NOVEMBER 9, 2015

— Darren Rowse (@problogger) November 4, 2015. — Jay Baer (@jaybaer) November 6, 2015. — Kim Garst (@kimgarst) October 22, 2015. The best #socialmedia tools for 2015 #infographic by @iagdotme on @OpportPlanet [link]. — Lilach Bullock (@lilachbullock) November 5, 2015. Lilach Bullock.

Social Media 40

Social Media Twitter Feed Feedly 40

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. They had no platform. YouTube got started in 2005. ” Prologue: The Reign of Print.

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B2B Influencer Social Media BuzzStream 318

Buffer Social

JUNE 1, 2016

Well, first, it’s a great platform for building relationships with influencers. I recently spent a whole day at a B2B tech company watching Sam, a sales rep, call prospects. When it comes to platforms , LinkedIn is far and away the most popular. Reps are also active on Facebook, Google+, and Twitter, in that order. Recruiting.

Social Media 40

Social Media Hubspot Marketing Engineering 40

agora pulse

NOVEMBER 10, 2016

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Imagine that B2B is like LinkedIn and B2C is like Facebook. B2B audiences have an obviously distinct purpose in mind: to make money. Image Source.

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B2B Marketing Loyalty Comparison 119

Oktopost

MAY 8, 2023

For any business, the internet is an essential platform to leverage for marketing and growth – but, for the SaaS industry, it’s so much more than that. As of 2020, the number of SaaS apps used by the average business is 10x higher than it was in 2015, according to insights from BetterCloud. Know what else is a modern marvel?

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Industry Social Media Brands B2B 69

Ignite Social Media

DECEMBER 18, 2020

Instagram Reels and YouTube Shorts launched and in April, while TikTok lead the pack with 2 billion downloads of the app. Earlier this summer we saw Triller, an app originally released in 2015, rise in popularity when the Trump administration threatened to ban its rival, TikTok. It’s no secret that short-form video blew up this year.

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CPM Brands Remix Influencer 161

Buffer Social

FEBRUARY 16, 2017

Or that 73 percent of B2B marketers say that video positively impacts marketing ROI? 4) Video views on Twitter grew 220X from December 2014 to December 2015 ( Twitter , 2015). 7) More than 500 million hours of videos are watched on YouTube every day ( Business Insider , 2016). Image from KPCB ). Marketers’ usage.

Social Media 111

Social Media Video Strategy Statistics 111

Convince & Convert

JULY 15, 2016

SnapApp provides easy-access analytics and integrates with all the major marketing automation platforms. All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. Jay: So tell us a little bit about the platform, what it does. Aaron: Yeah.

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Content How To B2B Questions 102

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. Many small businesses focus only on Facebook and Twitter, so the ability to manage other platforms isn’t top of mind. Used by B2B businesses, Oktopost places emphasis on tracking conversions and identifying which channels and messaging drive results.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Sprout Social

OCTOBER 17, 2016

Choose social media platforms where you can actively participate and consistently create content. It's simple to setup, has a large audience and is more developed than newer platforms. Advertising on Facebook Facebook has the most robust advertising platform of any social network. If you're in the B2B space, LinkedIn is a must.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Convince & Convert

MARCH 24, 2016

You can set more goals in your Optimizely Platform. You can’t build an audience in 2015 with 400-word posts. I came across a great collection of statistics relevant to my topic, listed under, “Top challenges for B2B Content Marketers.” For most B2B businesses, the easiest emotions to create is awe.

Content 60

Content Template Templates Statistics 60

agora pulse

FEBRUARY 22, 2020

But first, let’s take a look at the latest 2020 marketing budget stats: An average of 2% of all revenue is spent directly on a company’s B2B marketing budget. B2B industry professionals list lack of budget (59%) as their biggest obstacle. On the other hand, targeted YouTube ads cost on average, $0.10–$0.30 So, you need video.

Social Media 175

Social Media UGC Tips CPM 175