Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Convince & Convert

JANUARY 13, 2016

With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social? Though there are a number of stellar examples of B2B brands who have implemented a comprehensive social strategy, the vast majority of them remain conspicuously absent.

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Social Media B2B eBook Case Study 60

Hootsuite

NOVEMBER 25, 2015

Facebook, Twitter and LinkedIn have long planted their flags in this territory, while Instagram and Snapchat are quickly gaining ground. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. Not that we don’t appreciate a good emoji, but this post is going to tackle the other topic.

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Advertising Social Media List Statistics 112

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. The number of worldwide social media users is projected to grow from 2.1 billion by 2018.

Social Media 100

Social Media Marketing Survey Metrics 100

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Twitter Statistics. LinkedIn Statistics. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. Twitter Statistics. Don’t believe us? Facebook Statistics.

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Statistics Social Media LinkedIn Instagram 40

Webbiquity SMM

MARCH 27, 2018

LinkedIn now boasts 500 million users , with half active daily. And Twitter has 330 million users , with 100 million of those active on a daily basis. It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Three LinkedIn Marketing Stats. WordStream ).

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LinkedIn Instagram Hubspot Twitter 183

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

Statistics 50

Statistics Social Media B2B Hubspot 50

Hootsuite

SEPTEMBER 2, 2021

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. So, instead of giving you high level descriptions of Facebook, Twitter and LinkedIn (you can find that anywhere!),

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Types Social Media Statistics HootSuite 145

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users.

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LinkedIn Microsoft B2B Marketing 112

Buffer Social

NOVEMBER 14, 2016

There are other great options out there as well: Twitter’s native customer service features , Facebook page messages , and more. Twitter was close behind with 89% of respondents saying they use the platform for their business. Twitter followed up in second with 23%. — About the State of Social Media survey and data.

Social Media 40

Social Media Report Survey How To 40

Oktopost

APRIL 4, 2023

A staggering 82% of Gen Z (that’s 1996-2015 for those not up-to-date on their gens) say they find brands that use real photos of their customers more trustworthy. Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. Well, authenticity is a key factor.

Social Media 118

Social Media Marketing B2B Banking 118

Socialmedia.biz

SEPTEMBER 6, 2016

Target audience: Businesses, brands, B2B marketers, agencies, SEO specialists, entrepreneurs. B2B includes not just blogs but videos, whitepapers, infographics, research reports and gamification. This trend shows that the key to a successful growth strategy in the B2B arena is similar to B2C: focus on the product and customers.

B2B 60

B2B Strategy Marketing Creative Commons 60

Webbiquity SMM

DECEMBER 16, 2014

Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. ” B2B Social Media Marketing Guides.

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Social Media Tumblr Marketing B2B 245

Hootsuite

NOVEMBER 9, 2015

If you’ve ever considered asking someone if you can “pick their brain,” it might be a good idea to save yourself the awkwardness and check out their Twitter account instead. Twitter is an incredible resource for networking and seeking out top professionals and influencers in any industry, but this is especially true for social media experts.

Social Media 75

Social Media Twitter Feed Feedly 75

Oktopost

AUGUST 15, 2022

The very same year, surprisingly, LinkedIn launched as a professional networking and job posting site. While younger people were agonizing over their top 8 on Myspace, LinkedIn slowly grew, acquiring just 20 signups per day. A Not-So-Distant Past: 2010-2015. In 2016, LinkedIn had grown to 430 million members.

Social Media 174

Social Media MySpace Tweetdeck B2B 174

Webbiquity SMM

JULY 14, 2015

People expect to hear back from the brands they interact with on Twitter and other social networks. And when they report a problem or issue, they expect to hear back quickly: 53% of consumers on Twitter expect a response within the hour. Know your market (B2B). For reaching top executives though, LinkedIn is the place to be.

Social Media 80

Social Media Marketing Statistics Tumblr 80

Keyhole.co

AUGUST 4, 2023

It started using Keyhole as the monitoring tool for the 2015 World Summer Games in Los Angeles. The SMB & Freelancers one-user plan allows for measuring the performance of content on three social media channels: Facebook, Twitter, and Instagram. Plans Keyhole offers four pricing plans to suit various business needs.

Social Media 52

Social Media How To Analytics Metrics 52

Webbiquity SMM

DECEMBER 1, 2015

It’s never been great on Twitter, and recent changes LinkedIn made to Groups functionality reduces their value. Facebook, Twitter and Pinterest drive the most social media referral traffic back to websites. But YouTube, Google+ and LinkedIn drive the most engaged traffic. billion on social marketing in 2015.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Hootsuite

NOVEMBER 9, 2015

If you’ve ever considered asking someone if you can “pick their brain,” it might be a good idea to save yourself the awkwardness and check out their Twitter account instead. Twitter is an incredible resource for networking and seeking out top professionals and influencers in any industry, but this is especially true for social media experts.

Social Media 40

Social Media Twitter Feed Feedly 40

Webbiquity SMM

DECEMBER 2, 2014

Internet advertising will make up 25% of the entire ad market in 2015. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. 86% of B2C marketers and 91% of B2B marketers use content marketing. NewsCred ). Econsultancy ).

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NewsCred Statistics Social Media B2B 273

Kikolani

JANUARY 2, 2015

Fetching Friday is back for 2015! How Evernote can Help you Achieve Your Goals in 2015 by Michael Hyatt. 14 Simple Productivity Resolutions for 2015 by Young Entrepreneur Council. 125+ Most Thought-Provoking Tweets from the 2014 #CMWorld Twitter Chats by Andy Crestodina.

Content 60

Content Engineering LinkedIn B2B 60

Rebekah Radice

FEBRUARY 15, 2016

Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85 A few platforms you might want to consider discussing: Social networking sites (Facebook, LinkedIn, Google+, Pinterest, Instagram). Micro-blogging sites (Twitter). million daily active viewers.

Trends 114

Trends Social Media Survey Mobile 114

Buffer Social

JUNE 1, 2016

In addition to its main Twitter account (boasting 4.83 For instance, Twitter’s engineering team has its own Twitter account ( @TwitterEng ), sharing product updates, blog posts, and other behind-the-scenes content. We can see this in action with Uber’s engineering blog and Twitter account ( @UberEng ). More than 1.1

Social Media 40

Social Media Hubspot Marketing Engineering 40

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. LinkedIn was launched in 2003 and had reached one million users by August 2004. ” Prologue: The Reign of Print.

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B2B Influencer Social Media BuzzStream 318

agora pulse

NOVEMBER 10, 2016

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Imagine that B2B is like LinkedIn and B2C is like Facebook. B2B audiences have an obviously distinct purpose in mind: to make money. Image Source.

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B2B Marketing Loyalty Comparison 119

Oktopost

MAY 8, 2023

As of 2020, the number of SaaS apps used by the average business is 10x higher than it was in 2015, according to insights from BetterCloud. Between LinkedIn, Facebook, Twitter, Instagram, YouTube, and TikTok – and any other industry-specific platforms – the ability for businesses to connect directly with a global audience.

Industry 69

Industry Social Media Brands B2B 69

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet B2b marketers believe social media is critical to organic search success. Social Media B2B ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet B2b marketers believe social media is critical to organic search success. Social Media B2B ).

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Statistics Social Media B2B Marketing 198

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. This free, easy-to-use Twitter management tool allows you to oversee all aspects of your Twitter account(s) in one interface. The good news is this issue is now fixed on Twitter, so scheduled posts will show up to four images directly in the feed.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Sprout Social

OCTOBER 17, 2016

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Twitter Twitter is one of the first social networks businesses start with. As a result, one of Twitter’s main uses for marketers is curation.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Convince & Convert

MARCH 24, 2016

You can’t build an audience in 2015 with 400-word posts. Use LinkedIn to help you find the individuals within these companies. If possible, extract a Twitter profile. Unlike LinkedIn or Facebook, Twitter is open, making it easier for you to conduct research.). You just can’t. Brian Dean, Backlinko.

Content 60

Content Template Templates Statistics 60

agora pulse

FEBRUARY 22, 2020

But first, let’s take a look at the latest 2020 marketing budget stats: An average of 2% of all revenue is spent directly on a company’s B2B marketing budget. B2B industry professionals list lack of budget (59%) as their biggest obstacle. Gifs, especially fun ones, are ideal for platforms like Twitter.

Social Media 175

Social Media UGC Tips CPM 175