Webbiquity SMM

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Pew Research ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Oktopost

DECEMBER 15, 2022

Want to hear more from renowned B2B marketing leaders? LinkedIn is notorious for being a great place to work and for investing heavily in its employees. Meet Cidney Falk , a leader in the Channel Partnerships team within the LinkedIn Marketing Solutions business. Catch all episodes here. Episode Summary. Meet Cidney.

Collaboration 62

Collaboration Apple Sports Startup 62

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

B2B 100

B2B Adwords ROI Hubspot 100

Sprout Social

DECEMBER 15, 2016

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. That’s why Sprout’s LinkedIn Company Pages Report is so important for our team. This post How Team Sprout Uses Its LinkedIn Company Pages Report originally appeared on Sprout Social.

Team 40

Team LinkedIn Report Company 40

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Convince & Convert

JANUARY 13, 2016

With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social? Though there are a number of stellar examples of B2B brands who have implemented a comprehensive social strategy, the vast majority of them remain conspicuously absent.

Social Media 60

Social Media B2B eBook Case Study 60

Hootsuite

NOVEMBER 25, 2015

Facebook, Twitter and LinkedIn have long planted their flags in this territory, while Instagram and Snapchat are quickly gaining ground. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. Twitter advertising revenue totaled $513 million in Q3 of 2015, an increase of 60 percent year-over-year.

Advertising 112

Advertising Social Media List Statistics 112

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. (

Social Media 100

Social Media Marketing Survey Metrics 100

Twist Image

MARCH 16, 2017

Had Q3 2016 revenue of $616 million compared to Q3 revenue of 2015 is $569 million. LinkedIn is the place for professionals. We see multiple forms of successful brands across B2B and B2C. What if I told you that this business: Generates over one billion dollars from U.S. display advertising a year. Facebook continues to soar.

Twitter 59

Twitter Journal Applications Advertising 59

Sprout Social

FEBRUARY 27, 2017

LinkedIn Statistics. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. Daily Facebook visitors grew by 6% year over year from 2015 to 2016 to equal more than 1.6 LinkedIn Statistics. As the world’s largest professional network, LinkedIn continues to grow.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. It was recently reported that 9 out of the top 10 brands with the most followers on LinkedIn have at least 60% of their employees on LinkedIn. UPS (@UPS) December 31, 2015. Image via Unsplash.

Loyalty 60

Loyalty Social Media Engagement Training 60

Webbiquity SMM

MARCH 27, 2018

LinkedIn now boasts 500 million users , with half active daily. It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Here are 19 stats and facts about Twitter, LinkedIn, and Instagram, plus six key takeaways to help you create a more effective social marketing plan.

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Google+ #7, LinkedIn #9, and Twitter the 10th largest country. ( #Socialnomics 2014 ). AddShoppers ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Hootsuite

SEPTEMBER 2, 2021

So, instead of giving you high level descriptions of Facebook, Twitter and LinkedIn (you can find that anywhere!), Examples: Snapchat, Instagram Stories, Facebook Stories, LinkedIn Stories. Examples: LinkedIn, Twitter. But LinkedIn is not the only business-forward social media site out there. Disappearing content formats.

Types 145

Types Social Media Statistics HootSuite 145

Oktopost

APRIL 4, 2023

A staggering 82% of Gen Z (that’s 1996-2015 for those not up-to-date on their gens) say they find brands that use real photos of their customers more trustworthy. Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. Well, authenticity is a key factor.

Social Media 118

Social Media Marketing B2B Banking 118

Socialmedia.biz

SEPTEMBER 6, 2016

Target audience: Businesses, brands, B2B marketers, agencies, SEO specialists, entrepreneurs. B2B includes not just blogs but videos, whitepapers, infographics, research reports and gamification. This trend shows that the key to a successful growth strategy in the B2B arena is similar to B2C: focus on the product and customers.

B2B 60

B2B Strategy Marketing Creative Commons 60

Buffer Social

NOVEMBER 14, 2016

Other channels respondents plan to add to their marketing strategy include – Pinterest (15%), LinkedIn (14%), Twitter (13%), Messaging Apps (11%), Medium (11%), Google+ (10%), Quora (6%). In 2016, 42% of respondents saw an increase in spend compared to 2015, with only 7% of companies decreasing their social media marketing budgets.

Social Media 40

Social Media Report Survey How To 40

Webbiquity SMM

DECEMBER 16, 2014

Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. ” B2B Social Media Marketing Guides. do that for me?”

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

JULY 14, 2015

Know your market (B2B). For reaching top executives though, LinkedIn is the place to be. Though only 32% of Fortune 500 CEOs have a presence on any major social network, the majority of those (25% of the total) are on LinkedIn. For reaching top executives though, LinkedIn is the place to be. B2B PR Sense Blog ).

Social Media 80

Social Media Marketing Statistics Tumblr 80

Writtent Blog

DECEMBER 8, 2014

We’ve combed studies and surveys to compile 8 data-backed tactics that will drive results in 2015: 1. LinkedIn Promotion for B2B. Looking for a surefire platform to convey your content to B2B prospects? In fact, it’s the only content promotion method that the majority of B2B marketers feel is effective.

Strategy 111

Strategy Content Marketing B2B 111

Keyhole.co

AUGUST 4, 2023

It started using Keyhole as the monitoring tool for the 2015 World Summer Games in Los Angeles. The Agency plan allows you to monitor your analytics on six platforms: Facebook, Twitter, Instagram, TikTok, LinkedIn, and YouTube. For global organizations, there’s the Enterprise plan you can customize based on your company’s needs.

Social Media 52

Social Media How To Analytics Metrics 52

Webbiquity SMM

DECEMBER 2, 2014

Internet advertising will make up 25% of the entire ad market in 2015. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. 86% of B2C marketers and 91% of B2B marketers use content marketing. NewsCred ). Econsultancy ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

DECEMBER 1, 2015

It’s never been great on Twitter, and recent changes LinkedIn made to Groups functionality reduces their value. But YouTube, Google+ and LinkedIn drive the most engaged traffic. billion on social marketing in 2015. Advertising needs to be part of social media strategy. As noted below, organic reach is now less than 2%.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Hootsuite

NOVEMBER 9, 2015

— Darren Rowse (@problogger) November 4, 2015. — Jay Baer (@jaybaer) November 6, 2015. — Kim Garst (@kimgarst) October 22, 2015. The best #socialmedia tools for 2015 #infographic by @iagdotme on @OpportPlanet https://t.co/5kyDy8Xx8P. — Lilach Bullock (@lilachbullock) November 5, 2015.

Social Media 75

Social Media Twitter Feed Feedly 75

Oktopost

AUGUST 15, 2022

The very same year, surprisingly, LinkedIn launched as a professional networking and job posting site. While younger people were agonizing over their top 8 on Myspace, LinkedIn slowly grew, acquiring just 20 signups per day. A Not-So-Distant Past: 2010-2015. In 2016, LinkedIn had grown to 430 million members.

Social Media 174

Social Media MySpace Tweetdeck B2B 174

Hootsuite

NOVEMBER 9, 2015

— Darren Rowse (@problogger) November 4, 2015. — Jay Baer (@jaybaer) November 6, 2015. — Kim Garst (@kimgarst) October 22, 2015. The best #socialmedia tools for 2015 #infographic by @iagdotme on @OpportPlanet [link]. — Lilach Bullock (@lilachbullock) November 5, 2015. Lilach Bullock.

Social Media 40

Social Media Twitter Feed Feedly 40

Kikolani

JANUARY 2, 2015

Fetching Friday is back for 2015! How Evernote can Help you Achieve Your Goals in 2015 by Michael Hyatt. 14 Simple Productivity Resolutions for 2015 by Young Entrepreneur Council. 5 Reasons Content Marketers Shouldn’t Ignore LinkedIn by Brianne Carlon Rush. Without further ado, here are the top posts this week!

Content 60

Content Engineering LinkedIn B2B 60

Rebekah Radice

FEBRUARY 15, 2016

Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85 A few platforms you might want to consider discussing: Social networking sites (Facebook, LinkedIn, Google+, Pinterest, Instagram). From Periscope to Blab, Facebook Live and YouTube, 2015 was a huge year for video marketing.

Trends 114

Trends Social Media Survey Mobile 114

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. LinkedIn was launched in 2003 and had reached one million users by August 2004. ” Prologue: The Reign of Print.

B2B 318

B2B Influencer Social Media BuzzStream 318

Buffer Social

JUNE 1, 2016

I delete the vast majority of these emails—unless I recognize the rep or the brand from our interactions on Twitter, LinkedIn, or even Instagram. I recently spent a whole day at a B2B tech company watching Sam, a sales rep, call prospects. When it comes to platforms , LinkedIn is far and away the most popular. It’s a win-win.

Social Media 40

Social Media Hubspot Marketing Engineering 40

agora pulse

NOVEMBER 10, 2016

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Imagine that B2B is like LinkedIn and B2C is like Facebook. B2B audiences have an obviously distinct purpose in mind: to make money. Image Source.

B2B 119

B2B Marketing Loyalty Comparison 119

Oktopost

MAY 8, 2023

As of 2020, the number of SaaS apps used by the average business is 10x higher than it was in 2015, according to insights from BetterCloud. Between LinkedIn, Facebook, Twitter, Instagram, YouTube, and TikTok – and any other industry-specific platforms – the ability for businesses to connect directly with a global audience.

Industry 69

Industry Social Media Brands B2B 69

Convince & Convert

DECEMBER 17, 2014

A lot of times in organizations, especially big B2B companies they’ve determined that they need to create more content than ever. We can make LinkedIn blog posts on your behalf.” Research from Content Marketing Institute and MarketingProfs consistently shows this to be true. We can make infographics. We can make videos.

Content 141

Content B2B Sysomos Engineering 141

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.

Statistics 198

Statistics Social Media B2B Marketing 198