2015 Authentication Buy Collaboration 
Likeable
NOVEMBER 16, 2021
One 2019 study from Common Sense Media shows that young people spend nearly an hour a day watching videos on platforms like YouTube— twice as long as the same age demographic did in 2015. With shorter attention spans and heightened digital literacy , young people might not be swayed by content they don’t find authentic or uniquely compelling.
agora pulse
JANUARY 9, 2020
In the past, influencers were celebrities with millions of followers but now, consumers care more about authenticity than follower numbers. This authentic approach is cultivating genuine social interactions that will become even more important as social media platforms such as Instagram remove “likes” from feeds.
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Pixlee
JANUARY 25, 2018
The idea behind user-generated content is that customers, followers, and partners will provide a more trustworthy recommendation than the brand itself when it comes to making a buying decision. The shoe company Stuart Weitzman recently launched the #EYELOVE campaign in collaboration with it girl of the moment/supermodel, Gigi Hadid.
agora pulse
DECEMBER 20, 2016
Spoiler alert: these methods do not include buying Instagram followers or Instagram video views. In 2015, best posts from top brands had an average of 2.5 It held a “collaborative design project with real people, for real people.” It held a “collaborative design project with real people, for real people.”
Sprout Social
APRIL 19, 2017
The direct link between social media and a new customer might not always be as direct as a Google Adwords or media buying campaign. Instead of hoping and waiting for prospects or consumers to visit your website when they’re ready to buy, your brand will already be top of mind.
Rebekah Radice
NOVEMBER 1, 2016
People connect with companies that show they aren’t afraid to be authentic. Collaborate With Customers. If you want to understand the needs of your customers, treat them like collaborators. In August 2015, Bic thought it would be a good idea to celebrate National Women’s Day with an offensive quote.
Hootsuite
NOVEMBER 4, 2019
That number from Pew Research is way down from 71% in 2015. But for marketers, it’s also worth considering what this stat says about Facebook’s value as a platform on which to announce new product launches, campaigns, or collaborations. 51% of American teens use Facebook. Among 12- to 17-year-olds, eMarketer says just 40.5%now
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