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My Next Facebook Ads Experiment

Jon Loomer

Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. A whole lot has changed since that original experiment in 2015. This, too, has clearly changed since 2015. So, how this campaign is structured is pretty complex. Sometimes, they can surface exclusive content. Top-Line Details.

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How to use social listening to improve your marketing messaging

Sprout Social

In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Rolling out the same campaigns and promotions with identical marketing messages is lazy at best. Uncover new opportunities to optimize your marketing campaigns.

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How to Use Location Data to Decode Customer Conversations

Convince & Convert

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. Marketing teams can implement “ surprise and delight ” campaigns by knowing exactly where a customer is shopping. They are faced with challenging questions. Event Marketing.

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New Research Shows How to Engage the Mommy Mind

Convince & Convert

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take.

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

From 2015 to 2016, Brian Peters, our then social media manager, grew our Instagram following from 4,250 to more than 21,000. If you want to run a user-generated content campaign, this blog post goes into the fine details, including examples and tools you can use. Flipboard – a news and social network aggregator.

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12 Steps to Producing a Podcast

Convince & Convert

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. We’ll send at least 75 of those headsets in 2015, so the annual cost for this piece of our podcast production checklist is nearly $2,000. We also have an ongoing retargeting campaign using Google display ads. Sure it does.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Who is monitoring you?