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How to use social listening to improve your marketing messaging

Sprout Social

In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Rolling out the same campaigns and promotions with identical marketing messages is lazy at best. Uncover new opportunities to optimize your marketing campaigns.

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How to Use Location Data to Decode Customer Conversations

Convince & Convert

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. They are faced with challenging questions. What is the right strategy?

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

From 2015 to 2016, Brian Peters, our then social media manager, grew our Instagram following from 4,250 to more than 21,000. A great place to start is by hosting photo contests where your customers can submit (or share with your branded hashtag) photos of your brand to win prizes. Post only the best content you can find each day.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). Campaign Analysis. You may also be monitored!!

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A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

Likes replaced Favorites in 2015, and use a heart instead of a star icon. This can really help spark ideas for future campaigns around relevant local or national happenings. A well-timed Tweet sporting a trending hashtag could give your engagement a boost. Twitter’s 140-character limit no longer applies to DMs. Advanced Options.

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The History of Social Media in 33 Key Moments

Hootsuite

The hashtag arrives (2007) The strict 140-character limit for tweets set Twitter apart from rivals, including Facebook and Tumblr. But Twitter’s significance was really defined by the hashtag , a symbol that’s helped political organizers and average citizens mobilize, promote, and create awareness. RIP to Periscope, 2015-2021.

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What Is Newsjacking?

Keyhole.co

It is a strategy that advertises products or businesses through marketing campaigns merged with conversations about trends, recent events, and news from all over the globe. Keyhole analyzes keywords, hashtags, and URLs on social media to keep you on track. Some of the most common news aggregators are Digg.com and Flipboard.