article thumbnail

Leveraging Social Data for Better Engagement

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. In this episode, host Jennifer Gutman mentions additional resources to enrich your lead scoring, nurturing, attribution, and segmentation with social engagement data inside of the following marketing automation platforms: Marketo, Hubspot, & Eloqua.

Data 174
article thumbnail

Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. The Definitive Guide to Social Engagement Data Inside of Hubspot. She joined the company in 2014 when the team was 5 people strong and has since been transforming the way B2B organizations manage and measure social media. Catch all episodes here.

Data 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

New Social Media Research Uncovers the Big Problem for Businesses

Convince & Convert

In Q4 2014, Hubspot released new research called The Social Lifecycle. Hubspot surfaced several conclusions and recommendations as part of this research, and Suzanne Delzio did a strong summary of it over at Social Media Examiner recently. According to Hubspot, consumers expect brands to be on almost 3.5 click to tweet.

article thumbnail

This Week in Social Media – 6/5/2013

Social Media Marketing

Hubspot has the answer. Here are five ways to grow your YouTube audience : determine your success metrics, understand the power of SEO, know your audience, engage with your audience (the 90:10 rule - 90% interaction, 10% content creation), and develop a programming strategy.

article thumbnail

Why the Best Lead Scoring Models Incorporate Social Engagement Data

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Mentioned throughout this episode are ways to lead score in: Marketo, Hubspot, & Eloqua. The Definitive Guide to Social Engagement Data Inside of Hubspot. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Meet Jennifer.

Data 118
article thumbnail

The Unspoken Truths Behind Customer Segmentation

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify, or YouTube. The Definitive Guide to Social Engagement Data Inside of Hubspot. She joined the company in 2014 when the team was 5 people strong and has since been transforming the way B2B organizations manage and measure social media. Catch all episodes here.

Hubspot 118
article thumbnail

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. And yet – 80% of brands advertised on social media sites in 2014. DashBurst ).