Why Transmedia Is The New Viral Gold For Influencer Marketing
The Realtime Report
MARCH 10, 2017
Tastemakers [influencers] + Community Remixing + the Unexpected = Viral Gold. To break down this formula, let’s examine each part: Tastemakers (or recognized influencers) are mostly celebrities, talk show hosts, news anchors, thought leaders and politicians. In doing so, he discovered a pretty simple formula for viral marketing.
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