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TechTarget’s VP Sales on Why Intent Data has Become a Dirty Word

Oktopost

Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Rich is a B2B intent data extraordinaire and SaaS sales VP with 13 years of experience across a number of sales and leadership functions within TechTarget. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Meet Rich Stone.

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9 B2B Social Media Marketing Tips for Social Media Managers

Hootsuite

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

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50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017

Buffer Social

Or that 73 percent of B2B marketers say that video positively impacts marketing ROI? 4) Video views on Twitter grew 220X from December 2014 to December 2015 ( Twitter , 2015). 7) More than 500 million hours of videos are watched on YouTube every day ( Business Insider , 2016). than YouTube ( MediaScience , 2016).

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Social Selling: What it is, Why You Should Care and How to Do It Right

Hootsuite

LinkedIn first introduced the concept of the SSI back in 2014. 70% of YouTube users have bought a brand’s product after seeing it on YouTube. 96% of B2B content marketers use LinkedIn for organic marketing. Facebook is the next most popular platform, used by 82% of B2B content marketers. Source: eMarketer.

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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Mary Barra has been chair and CEO of General Motors since the start of 2014, making her the first female chief exec of a so-called “Big Three” car manufacturer. Only 12% disagree. Brian Scudamore.

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9 B2B Social Media Marketing Tips for Social Media Managers

Hootsuite

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

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How to Choose the Best Social Media Site for Your Business

Rebekah Radice

Compared to many B2C customer oriented social platforms, LinkedIn focuses on cultivating B2B relationships. Join a LinkedIn Group relevant to your business or niche. Communities (similar to Facebook Groups) give you the chance to target and interact with those who have shown interest in your field.

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