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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ).

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

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10 Key Areas Holding Back your Social Advocacy Program

Oktopost

Want to hear more from renowned B2B marketing leaders? Hot Topics of this Episode Include: The essential items to include in your internal communication plan when rolling out advocacy and a sample of my very own internal plan you can download here. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

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16 Tools Every Social Media Manager Should Use

Visually SM

This post was originally published on Feb 4, 2014, and updated on Dec 2015. You can also download and print this report and share it with the rest of your team. Used by B2B businesses, Oktopost places emphasis on tracking conversions and identifying which channels and messaging drive results. Pricing: Free.

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Top 7 Online Tools to Automate Your Content Marketing

Kikolani

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

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Top 7 Online Tools to Automate Your Content Marketing

Kikolani

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

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