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Best Webinars of 2014

Spin Sucks

By Gini Dietrich On the fourth day of Christmas, Spin Sucks gave to you… four free webinars, three strategy games , two  Crazies secrets , and the PR win of 2014. In the fourth of the best webinars of 2014, he helps you build a case to get your organization to adopt social media as part of a company-wide culture shift. The best webinars of 2014. Call it employee communications.

Google Quality Rater Guidelines 2014

Bill Hartzer

I just got ahold of the latest copy of Google’s Quality Rater Guidelines, with a date of March 2014. Now, I have gotten a copy of the guidelines, and have set up the “pay with a tweet” service in order for you to download a copy of this document. It’s an interesting read, all 160 pages of this document. Part 2: Utility Rating Guideline.

30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. The three biggest complaints B2B buyers have about vendor content are too many requirements for downloading; blatantly promotional, self-serving content; and non-substantive, uninformed content. Content marketing has become ubiquitous, with 93% of B2B marketers now using it.

Social Media Campaigns Kick-Off 2014 World Cup

The Realtime Report

Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. Using one of the twelve new fry boxes, customers can download the app and begin playing. Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the  #BecauseFutbol  campaign, driven by a Tumblr microsite.

Essential Twitter Cheat Sheet for 2014

Harp Interactive

Check out our essential list of all the Twitter commands, lingo and resources you need to know to make the most of  Twitter in 2014. Feel free to download and share this document. Categories: Blog , How To , Social Media Marketing , Twitter Tags: social media , Twitter , twitter cheat sheet , twitter essentials , twitter lingo Finally! All the Twitter tips, tricks and resources to support your business or brand…all in one place. If your Web browser is [.] ( Read more. ).

How to Measure Social Media Success for Your Small Business


It is very different from that immediate, direct measurement we see from “Click Here”, “Download” or “Buy Now”. With social media marketing, you can  undeniably  grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Here are the top ones: 1. Email Collection. 6.

Measuring Your Content Marketing Success [Infographic]


Consideration: Inspiring potential customers to engage, read, download, comment, and share. Related Articles 10 Great Alternatives to the Google Keyword Research Tool 7 Steps to Successful Content Marketing [Infographic] 20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]. But how do you measure the success of each of your targeted activities? Longer visit duration.

PR ROI Means You Have to Do Real Math

Spin Sucks

How many people download the webinars, white papers, and case studies (and same metrics as bullet above). By Gini Dietrich As it turns out, Cuba Gooding, Jr., did NOT say, “Show me the stories!” ” He said, “Show me the money!” It is the amount of money you made (let’s use M), minus the amount of money you spent (C), divided by the amount of money you spent (C).

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The Four-Step Process of Communications Planning

Spin Sucks

Click “download purchase” and click the link on the confirmation page (you’ll also receive an email with this information). By Gini Dietrich A few years ago, I had the pleasure of meeting Benson Hendrix online. communicator, professor, and social media strategist for TEDxABQ, Benson is one of the guys in the industry who does his job without spin and makes everyone else look good.

Leveraging Social Identity


Download the slides to this webinar. and download the full research report. Watched this over the weekend. It’s really good. Webinar] Leveraging Social Identity, by Altimeter Group from Altimeter Group Network on SlideShare. ————— ( photo credit ). More like this. Debunking the Hype Featured Industry Insider

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Anonymous Social Media: Why You Shouldn’t Participate

Spin Sucks

downloaded Secret a few months ago and hung out in there, just to see what it was and why I should care. By Gini Dietrich. It’s been a few years now, but I remember an example of a woman who tweeted how much she hated her job and her boss. Her boss saw the tweet and tweeted back, “You’re fired.” but I’m still shocked he put it in writing. Anonymous Social Media.

SlideBatch: A Super Cool New PR Tool

Spin Sucks

It can be played on any device, embedded on any site, or downloaded by users. By Gini Dietrich At Content Marketing World in Cleveland, I had the opportunity to meet Paul Shirer , the founder of SlideBatch. then had lunch with Paul and  Ed Mayuga  in Boston at the MarketingProfs B2B Summit and learned more about this cool new tool. I was expecting it to be just another thing that I would feel uncomfortable when they asked me what I thought, but I was blown away. It’s super cool and it has huge benefits for a PR pro. What is SlideBatch? It’s all ready for you. Why Do I Care?

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5 Emerging Business Social Media Marketing Trends for 2014 #ANABrand #SMW14 #SMWNYC

Blue Focus Marketing

With 2013 now quickly receding, it’s time to push full steam ahead into 2014. Because more people prefer mobile devices for browsing video and other media, look for reliable mobile advertising services to increase brand exposure in 2014. #3: Is the daily deal dying?  . The migration to mobile has continued its steady progress. Please check out @SocialEmployee media buzz!

AMA: The Spin Sucks December Webinar

Spin Sucks

Click “download purchase” and click the link on the confirmation page (you’ll also receive an email with this information). By Gini Dietrich It’s December. It’s the end of the year. We essentially only have three weeks left to do any real work. So, we thought, why not have a little fun this month? guess that’s the point. Or, what her favorite recipe is. Her beauty secrets!

Get Internet Voicemail from Website Visitors with SpeakPipe

Ari Herzog

click a link and can choose between playing it on the spot and/or downloading the file to my computer. In the spirit of Vine, SnapChat, and other applications that enable you to record your voice (or any sound) in combination with video to your friends, meet SpeakPipe. Best of all, there is a free version which is currently installed here. You can do it on your mobile device if you prefer.

The Spin Sucks Inquisition: Christopher Penn

Spin Sucks

You can stalk him on Facebook , Twitter , Google+ , LinkedIn , YouTube , Slideshare , Flickr , Instagram , Marketing Over Coffee (his podcast with John Wall ), his blog— Awaken Your Superhero , or download his book— Marketing White Belt —on your Kindle. He is, hands down, one of the top five smartest people I know. could talk to him all day. You really shouldn’t be surprised.”

Virgin America Launches First In-Flight Social Network With #PlanePitch Twitter Contest

The Realtime Report

Users access the network by downloading Here on Biz iOS mobile app and registering a new account using their LinkedIn, Facebook or Twitter profile. PlanePitch. — ECA| G.Na (@PandaZMafia) February 11, 2014  . Jennifer D (@vastjewels) February 11, 2014. How does the technology work? What would your #planepitch be? Million Twitter Sweepstakes.

Most Popular Posts on ProBlogger 2014: Monetization


Everything from content to plugins and download incentives is covered. 4. Most Popular Posts on ProBlogger 2014: Monetization. We’ve covered so much ground here on ProBlogger this year, and much of it about monetization – here are the top five posts this year in that category. Have you made the changes you read about in these posts? Which ones did you miss? General

[Cool Social Tools] Hot Online Community Platforms for 2015


It was our pleasure to team up with SocialFish for the 2014 Online Community Software Selection Guide — there were more than 3,000 downloads! Click here to reserve your copy.  (And did you already see the 2014 Guide? Guest post by Teri Carden and Ben Martin of Online Community Results. ————— Due diligence. It’s a real thing. Get it here.).

20% Of Apps Are Opened Only Once

The Realtime Report

So your brand has created a useful, engaging app for consumers, and seen a significant number of downloads. Does your brand have a dedicated app?  Do you think most users are engaging with it more than once after downloading? That’s great — except you don’t know how often consumers are actually using the app.

Ring in December with Spin Sucks

Spin Sucks

We’re doing a special Twelve Days of Christmas series on the blog this month, and while there won’t be lords a’ leaping or swans a’ swimming, there will be best moments from 2014, top Spin Sucks Pro webinars of the year, blogs and podcasts you should be on top of, who the hot up and comers are, coolest gifts for the communicator on your list, and loads more. Again.

Which Social Networks Drive the Most Engaged Referrals?

The Realtime Report

The study examined 6 months of data (Sept 2013 – Feb 2014) across Shareaholic’s network of 200,000+ sites reaching more than 250 million unique monthly visitors. Download the report here:  Shareaholic’s “Social Referrals That Matter” Report. seconds). Viewers clearly engage longer with video, and are quite receptive to clicking on related content. pages. Facebook

22 Noteworthy Content Marketing Guides and Tips

Webbiquity SMM

While some of these posts date back the beginning of 2014, all remain relevant and useful. ” 5 Content Marketing Trends & Predictions for 2014 by Web Content Blog. ” 10 Reasons Visual Content will Dominate 2014 by Advanced Lead Generation Marketing Blog. Content Marketing in 2014: Are You Prepared? The Future of Content: Upcoming Trends in 2014 by Moz.

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Social Media Strategy Template

Proactive Report

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). link]. 92% of marketers claim that social media marketing is important for their business. Meritus Media Inc.

Fan-Powered PicCollage Contest Drives Impressive Engagement for Starbucks

The Realtime Report

The app has been downloaded by 55 million females, with an average user age of 19. Is your brand looking for an effective way to reach teens? The social media world is buzzing with information about the right social networks for the teen demographic, much of it focusing on Snapchat’s ephemeral messages and Instagram as a visual way to communicate among friends.

Are You Measuring Your Social Media Efforts?


Engagement includes comments, retweets, bounce rate, average amount of time spent on your site, white paper downloads, and video views. Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. What Do You Need to Monitor? Some of the most popular metrics are reach, engagement, competitive data, and sentiment.

Health And Fitness Apps See 62% Increase In Usage In Last Six Months

The Realtime Report

Apple has already begun marketing the various health and fitness apps that can be downloaded as a part of HealthKit and iOS8. Usage of health and fitness apps has grown exponentially since 2013. Such a statistic means that growth in health and fitness apps is 87% faster than the entire mobile app industry. Fitness Fanatics are 62% females and 38% males, according to Flurry.

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76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

To download the full study, click here. Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first  Mobile Video Benchmark Study  to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video.

Why It Might Be Time to Completely Change Your Social Media Strategy

Convince & Convert

My presentation was called “Shotguns Trump Rifles: Why Social Success is Now a Volume Play” and was one of most controversial talks I’ve ever given about social media strategy. I’ve embedded the slides below, and I do hope you’ll spend a few minutes now (or download for later) because this issue impacts every.

5 Shifts to Fix Your Social Media Metrics

Convince & Convert

In fact, I very much recommend you jump over to their website after this post and download all of the slides from the Webinar. And don’t forget to download the slides from the Webinar on cross-channel social media metrics. Measure the Right Number of Social Media Metrics Just because you can measure something, doesn’t mean you should. Very worthwhile.

5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)


Download social media apps to your smartphone or tablet. All of the social platforms out there have mobile apps that you can download on your smartphone, so you can access your accounts at any time, from anywhere. Guest post by Meg Rulli, Co-founder,  ModMark Group. Social media? wouldn’t even know where to start!”. Do any of these above statements sound familiar? Perfect, share away!

The 4 Ways to Find Online Influencers

Convince & Convert

The 8 Things Online Influencers Can Do For You  We covered A LOT of ground in this session, so I encourage you to download the slides and/or watch the free Webinar replay. Recently, I participated in a Webinar with my friends at TapInfluence , a terrific marketplace where brands can find and connect with online influencers. Here are some of the key points.

Social Media News Ticker: Twitter Launches New Profile Design and Buys Android App Cover

The Realtime Report

Facebook is forcing all users to download Messenger by ripping chat out of its main apps – soon mobile users will no longer be able to send and receive messages on Facebook’s mobile app; they will have to download the Facebook Messenger app to chat on mobile (TechCrunch). Twitter. Reddit. Any social media updates that we missed? Let us know in the comments below.

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71% of Airlines See Mobile as the Future of Airline Payments

The Realtime Report

Download the full report here — Alternative Payment and Distribution Landscape: Airline Distribution Channels. photo: Wikipedia Commons. Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. Kiosks will become less important, and sales will shift to social media and mobile.

4 Parts of a Must-Click Call to Action

Convince & Convert

Run a simple submit-button test to determine if your customers are more likely to convert if they read, “Get my e-book now” than “Download the e-book.” When it comes to CTAs, it’s tempting to scour the Internet for that one trick that will get your customers clicking. The problem is, there is no guarantee that someone else’s call-to-action technique is going to work on your customers.

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Writing tricks for content marketers

Sherrilynne Starkie

For example: Old style: Download Facebook Messenger now! Time was you only had to worry about writing for the human eye and sometimes for the ear. Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. Good headline writing has long been an art form. Should writers keep copy short?

When content calendars are not the answer

Janet Fouts

The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. All good right? Yes and no. It It may be tempting to fill in the calendar with all the marketing info you possibly can and call it a day. Awesome.

Half of Consumers Read Email Exclusively On Mobile

The Realtime Report

For more information, click here to download the full report from Yesmail Interactive. Email marketing is far from dead — but is your brand optimizing email campaigns for mobile?  If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails  only on mobile devices. Based on an analysis of 6.4

Dr. Houzz Reveals a Widget-Flawed Google Algorithm

Viper Chill

15 million downloads of their app(s). — Matt Cutts (@mattcutts) March 24, 2014. Fear building is continuing to grow, and it’s definitely off to a hot start in 2014. — Matt Cutts (@mattcutts) February 22, 2014. On January 28th you may recall that I did a huge blog post on why I’m building a bigger link network. PeruRail, a luxury train service.

How to Build a Billion Dollar SEO Empire

Viper Chill

For the RMN page that is ranking, here are the anchor texts that are pointing their way: Just in case the above screenshot isn’t clear, people are actually using phrases like: “20% off bath bed and beyond coupon, 2014 coupon and codes” as the actual link text. Their app for iPhone has now had millions of downloads as well, further solidifying their focus on branding.

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