Kikolani

SEPTEMBER 27, 2016

Users prioritize their own benefit before anything else, and content marketing is a far more effective way to prove that benefit to them than traditional advertising. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016. The only problem is that content marketing takes time.

Tools 60

Tools Content Marketing ROI 60

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( And yet – 80% of brands advertised on social media sites in 2014. DashBurst ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Dig right in!

B2B 199

B2B Strategy Marketing Microsoft 199

Webbiquity SMM

JANUARY 20, 2015

What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Guides to B2B Marketing on LinkedIn. Dave Rigotti here shares his lessons learned after spending $50K on LinkedIn advertising.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

ROI 272

ROI Data Analysis Conversation 272

Hootsuite

MAY 26, 2021

Or maybe you think it’s basically just social media advertising ? LinkedIn first introduced the concept of the SSI back in 2014. 96% of B2B content marketers use LinkedIn for organic marketing. Facebook is the next most popular platform, used by 82% of B2B content marketers. Think it’s the same as social media marketing

HootSuite 145

HootSuite How To B2B LinkedIn 145

Sprout Social

JUNE 27, 2023

His passion led him to earning a degree in advertising and launching social media accounts for new chapters of his international fraternity, Phi Delta Theta. He was also a director for Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup. Many B2B brands are concerned about proving the ROI of social.

Travel 91

Travel B2B Automotive Campaign 91

Hootsuite

MAY 10, 2021

For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. In 2014, IKEA teamed up with Brandwatch to open a Listening Hub. View this post on Instagram. A post shared by Norwegian (@flynorwegian). Share your opinion: [link].

Examples 145

Examples Company Social Media Apparel 145

Webbiquity SMM

JULY 22, 2014

What Brands Can Learn From @TODAYshow in 2014 by #SocialPR Chat. You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS. Guides to Influencer and Blogger Outreach. How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog. Social PR Strategies and Tactics.

Press Release 220

Press Release Nielsen Blogger SEO 220

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? Social Media Facts & Figures for B2B Sales by Inside View. billion by 2014. B2B Marketing and Social Media. Social Media Use in Big Companies.

Research 212

Research Social Media B2B Marketing 212

Webbiquity SMM

OCTOBER 8, 2013

Can social media help shorten b2b sales cycles? Mike Keating reports on how manufacturers are successfully using social media to increase awareness and sales, including blogs, YouTube, SlideShare, Quora, and most importantly, LinkedIn: “LinkedIn is the preferred social networking venue for B2B and B2G. by Social-Hire.

Social Media 208

Social Media ROI B2B Marketing 208

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005. All rights reserved.

Marketing 124

Marketing Social CRM Conference Social Media 124

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. At first, the approach of many was, “hey, free advertising!” ” Prologue: The Reign of Print.

B2B 323

B2B Influencer Social Media BuzzStream 323

Webbiquity SMM

DECEMBER 2, 2014

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Internet advertising will make up 25% of the entire ad market in 2015. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy.

NewsCred 275

NewsCred Statistics Social Media B2B 275

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube. Marketers, we’re told, need to think like publishers.

Statistics 191

Statistics Research Social Media B2B 191

Webbiquity SMM

MARCH 31, 2015

B2B Blogging: Beyond the Basics by MLT Creative on SlideShare. The State Of Blogging 2014 [Research – Charts] by Heidi Cohen. ** 5 STARS. ” 30 Tips to Freshen-up & Rock Your Blog in 2014 by Pam Moore. ” The Pros And Cons Of A Guest Blogging Strategy In 2014 by BirdBrain Logic.

Tips 100

Tips Statistics Hubspot Resources 100

Webbiquity SMM

APRIL 29, 2014

How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. .” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just. email marketing.

Brands 206

Brands SEO Press Release Engineering 206

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Three caveats: first, though low, the influence of social media is growing. Third, the survey was heavily consumer-oriented; b2b figures would be different. of all business traffic due to its massive online banner advertising network. More than 1.5

Research 192

Research Social Media B2B Statistics 192

Sprout Social

OCTOBER 17, 2016

Resource How Twitter Profiles Can Support Your Marketing Initiative Follow Influencers When you first sign up for Twitter, you’ll get a list of suggested people to follow. Instead of limiting yourself to these, look up influencers within your industry and follow them. Engage with users on this list at least once a day.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40