2013, Marketing, Nielsen and Social Media

What Does 2013 Hold for Social Media?

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What are your predictions for 2013?

Social Media

Social Media Nielsen Aggregator Mobile

This Week in Social Media – 8/7/2013

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media.

Social Media

Social Media Nielsen Press Release News

Does your brand take bloggers seriously?

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs.

Blogger

Blogger Brands Technorati comScore

The Digital Agency of the Future [Report]

Mindjumpers

JUNE 12, 2013

The team at Skyword has interviewed top digital agencies asking them about how agencies are adapting to media convergence and the evolution of search and social media. New Talent : An exploration into the new skills and talents needed to provide clients with integrated marketing services based on audience insights.

Report

Report Nielsen Overview Compete

Study Finds Advertisers Get a Boost from “Media Multitasking”

The Realtime Report

APRIL 10, 2019

The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. Nielsen in 2014 estimated that 80 percent of U.S. The habit of live tweeting and using social media while watching TV has been dubbed “social TV.”.

Study

Study Advertising Nielsen Retail

How to Maintain Your Brand’s Authentic Voice

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Building a Social Team. Holy Social!

Authentication

Authentication Nielsen How To Case Study

How to Fix a “Broken Brand” with Social

Convince & Convert

SEPTEMBER 27, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. “Social media is not always about what happens digitally; it happens in real life, too.” Listen Now. Tweetable Moments.

Brands

Brands Sports How To MySpace

Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now. ” -@emarxe ( tweet this ).

Loyalty

Loyalty Nielsen Social Media Case Study

11 Little Facebook Tips That Bring BIG Engagement Results

Rebekah Radice

AUGUST 10, 2015

Back in 2013, Nielsen released an advertising study in which they noticed participants showed much greater recall of ads if Facebook friends’ icons appeared under who “Liked” that particular product. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising.

Engagement

Engagement Tips Facebook Nielsen

This Week in Social Media - 3/19/2013

Social Media Marketing

MARCH 20, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media

Social Media Nielsen Hashtag Delicious

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Research

Research Social Media B2B Marketing

3 Projects to Improve Auto Financial Services Websites

Idaconcpts

JULY 22, 2013

Throughout my experience in online marketing, I have found that the auto financial service industry has a lot of great opportunities in improving its sites. Remember from my previous article on responsive design , that according to a July 2011 – January 2013 survey from the Media Behavior Institute, 43.5% of the U.S.

Project

Project Nielsen Insurance Mobile

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? hours to 6.3

Statistics

Statistics Research Social Media B2B

The 9 Conversion Habits of the World’s Most Successful Bloggers

ProBlogger

APRIL 26, 2017

According to research by ExactTarget : “77% of consumers prefer to receive permission-based marketing communications through email”. Some may argue he goes a little overboard but since Neil writes about marketing, his audience is likely forgiving of aggressive marketing tactics. They use multiple opt-in boxes. What changed?

Blogger

Blogger Conversation Nielsen Study

This Week in Social Media - 3/26/2013

Social Media Marketing

MARCH 27, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media

Social Media Mobile Nielsen Press Release

15 Battle Test Content Marketing Tricks to Maximize Traffic

Writtent Blog

JULY 1, 2014

Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic? In a very recent, fascinating study on content marketing best practices, Nielsen research found that “expert content,” like news coverage or a thought leader endorsement, really works. Infographics are so 2013.

Content

Content Nielsen Marketing Repository

Social Media Informer

What Does 2013 Hold for Social Media?

This Week in Social Media – 8/7/2013

Trending Sources

Does your brand take bloggers seriously?

The Digital Agency of the Future [Report]

Study Finds Advertisers Get a Boost from “Media Multitasking”

How to Maintain Your Brand’s Authentic Voice

How to Fix a “Broken Brand” with Social

Put Yourself on the Social Map: From Vagueness to Greatness

11 Little Facebook Tips That Bring BIG Engagement Results

This Week in Social Media - 3/19/2013

Best Social Media Stats, Facts and Marketing Research of 2010

3 Projects to Improve Auto Financial Services Websites

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

The 9 Conversion Habits of the World’s Most Successful Bloggers

This Week in Social Media - 3/26/2013

15 Battle Test Content Marketing Tricks to Maximize Traffic

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