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Should Small Businesses be on IGTV? (and 3 Quick Ways to Test It Out)

Buffer Social

HubSpot, 120,000 followers, generates one to three thousand views (about two percent of their followers). What does this mean for small businesses that are considering IGTV in their social media marketing strategy ? I think it’s too early for small businesses to dismiss IGTV right away.

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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.

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Are Twitter Lead Generation Cards the Email Marketers’ New Best Friend?

Convince & Convert

They are the expandable tweets that typically are used to hold photos or Vine videos, like this one from Lowe’s ( read more about Lowe’s excellent new Youtility marketing program ): Put that old rake head to good use by turning it into a tool hanger. Lowe’s (@Lowes) May 30, 2013. LowesFixInSix #Vine vine.co/v/bYwJZ7JrrEK.

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Top Blogging Statistics: 45 Reasons to Blog

Writtent Blog

Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. Tweet (Source: Hubspot ). Tweet (Source: HubSpot ). Tweet (Source: HubSpot ).

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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Source: HubSpot ). 48% of US households will own at least one tablet by 2013.

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What is Sales Automation: A Guide to Boosting Your Revenue

Hootsuite

Email marketing offers the best bang for your buck, generating $42 for every $1 spent. The software can also scale up as your small business grows. LeadGenius helps sales and marketing teams connect with valuable prospects. Founded in 2013, Calendly exploded during the pandemic. Hubspot Sales. LeadGenius.

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Visual Content Marketing Insights from 13 Genius Thought Leaders

Writtent Blog

Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time. It’s never mattered more to incorporate multimedia elements in your marketing strategy. Lori Kozlowski – @LoriKozlowski. Her recommendation? Heidi Cohen – @HeidiCohen.

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