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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. Each light color represented the sentiment coming from a different social channel.

Data 230
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Proving Value vs ROI in PR

Proactive Report

Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. Build an engaged community. Increase communication. Advocacy – recommendations from your community of fans and customers. Engagement in your community, retweets, comments, shares, questions. Proving Value.

ROI 69
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Sydney Social Media Course – 3 Days with Laptop

Laurel Papworth

Sydney social media course 2013. Laurel manages massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989.

Course 102
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5 Holiday Campaign Tips to Keep You Off the Naughty List

Convince & Convert

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Your generic holiday email just got deleted.

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Restoring Faith in Humanity - Together

Social Media Marketing

Boston_Police) April 15, 2013 Updates to follow. Boston_Police) April 15, 2013 High volume of tips on crimestoppers.Task force tip line 617-223-6610 -617-223-6612 Boston@ci.fbi.gov #tweetfromthebeat viaCherylFianda — Boston Police Dept. But amid all of the shock and despair, there was a sense of community and humanity that formed.

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Fetching Friday – Resources Mashup & Cedar Breaks

Kikolani

I always find it interesting to hear the business applications that others use and felt this would be a beneficial post for the community. Before you lock in your plans for 2013, reflect on the tips below and incorporate them into game plan. These social sentiment tools will help you analyze that data to improve your business.

Mashup 122
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The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

Buffer Social

2013 (250M members): 10th anniversary of LinkedIn. Our team has been hearing the same sentiment from marketers everywhere. Keep an eye on the growth of written and video content as well as an increased focus on activating influencers by brands within their community. members): Introduction of Jobs & Subscriptions.

LinkedIn 112