Webbiquity SMM

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). For a more up-to-date look at marketing strategy, check out the Best B2B Marketing and Sales Strategy Guides and Insights of 2011.

Vocus 155

Vocus B2B Social Media Statistics 155

Webbiquity SMM

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. And what do marketers and business owners need to know—and more importantly, do —to keep ahead of consumer demands? Still not convinced?

Mobile 180

Mobile iPhone iPad Training 180

Webbiquity SMM

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Should you include Pinterest in your mix? Pingdom ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

FEBRUARY 2, 2012

As things stand now, there’s unlikely to be a 2012 version of this post next year. Why Quora Won’t be “Bigger than Twitter” by Smart Insights. ” A Marketer’s Guide to Quora by HubSpot Blog. ” Quora SEO: How to Use Quora if You’re an SEO by WordStream Internet Marketing Blog.

SEO 146

SEO MySpace Hubspot Patterns 146

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Most effectively use Twitter advertising?

Tools 192

Tools Twitter Tips HootSuite 192

Webbiquity SMM

OCTOBER 23, 2012

Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. Twitterers collectively post a billion tweets every three days.

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

NOVEMBER 29, 2012

While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. So, is Pinterest worthwhile for business marketing? B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner by Marketo B2B Marketing and Sales Blog.

B2B 190

B2B Marketing SEO Construction 190

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Or if not—how have recent changes in Facebook’s layout changed best practices for marketers? what are the secrets to Facebook advertising success?

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? What’s the best time of day to post updates on Twitter or Facebook? What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers?

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

SEPTEMBER 19, 2012

Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. 5 STARS **. 5 STARS **.

Tools 177

Tools Facebook MySpace Hubspot 177

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? by MarketingProfs.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

JULY 14, 2015

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year.

Social Media 80

Social Media Marketing Statistics Tumblr 80

Webbiquity SMM

DECEMBER 8, 2015

Data is proving to be the driver of technology and marketing strategies as 86 percent of marketers plan to integrate big data in their digital game plan. John Oechsle joined Swiftpage in July 2012 and currently serves as president and chief executive officer. Data Management. About the author: H.

Small Business 100

Small Business Tips Marketing Education 100

Webbiquity SMM

AUGUST 11, 2015

And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. Yet just 8% of Fortune 500 CEOs have a Facebook account–a lower adoption level than American grandparents. • Twitter can’t get no respect. The Wonder of Tech ).

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JANUARY 30, 2014

Find the answers to those questions and many more here in a dozen of the best Pinterest marketing guides of the past year. Albert Costill presents more than four dozen points to “convince you of the power of Pinterest” for marketing. 90% of US online specialty retailers use Pinterest; that’s an 81% increase since 2012. •

Marketing 191

Marketing Crowdsourcing Social Networking Hubspot 191

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

JULY 7, 2014

Whether your goal is use LinkedIn to find your next job, market a business product or service, or just expand your professional network, you’ll find helpful guidance below in 20 of the best LinkedIn guides of the past year or so. ” 10 Expert Guides to Corporate Marketing on LinkedIn.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Webbiquity SMM

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 9 General Marketing Stats.

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can companies best use LinkedIn as a marketing platform? 6 Changes You Need To Make To Your LinkedIn Profile Now by V3 Integrated Marketing.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Webbiquity SMM

APRIL 23, 2012

Here are a few of the best technology / marketing related creations. The 46 stages of Twitter Usage by Chris Voss Show. Funny and true progression of common Twitter reaction beginning with ridicule and ending in addiction. Twitter Gets the Ken Burns Treatment From Funny or Die (Video) by All Things D. ” Hmm.

Posterous 173

Posterous Social Media Marketing Case Study 173

Webbiquity SMM

APRIL 29, 2014

” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just. Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. Convergence: Merging Disciplines Between PR and Marketing by InNetwork. email marketing. email marketing.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

FEBRUARY 23, 2012

It’s mostly a playground for engineers and marketers. Getting Your Small Business Ready for Google+ by Blue Focus Marketing. 12 Google+ Marketing Tips From the Pros by Social Media Examiner. But Google brings something extra, something that Facebook and Twitter can’t offer – the power of open Web search.”

Google 195

Google Tips Hubspot Adwords 195

Webbiquity SMM

MAY 14, 2013

And more than half of all social media-driven blog traffic comes from Facebook (28%) and Twitter (26%) combined. Contending that “Everyone always jumps onto Facebook and Twitter as one of their first social media activities. Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience.

Resources 195

Resources Tips Syndication SEO 195