2012, Brands, Communities and Sentiment

Top 10 Brands Killing It on Instagram

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. As we move into a new year, brands will need to continually assess and adjust their Instagram strategies to stand out. 2018 was a big year for Instagram.

Instagram

Instagram Brands UGC Travel

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

JANUARY 24, 2013

Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. Take Waze for example.

Data

Data Sysomos Sentiment Analytics

Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite

HootSuite URL Analytics Forums

4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. Despite this compelling number, brands have been a bit slow to embrace video as a medium. In 2020, consider making Instagram Stories a greater part of your strategy, or test out TikTok to see if it’s a fit for your product or brand. #2 Source: Facebook Groups.

Trends

Trends Social Media Instagram Platform

Book Review: Marketing in the Round

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. To succeed in social media, relationships need to be built within online communities. Social media marketing is an asset ; advertising is an expense.

Review

Review Marketing Metrics Meeting

Sydney Social Media Course – 3 Days with Laptop

Laurel Papworth

JULY 2, 2013

Laurel manages massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989. Laptop hire costs are $50 a day.

Course

Course Social Media Press Release Class

Social Media Training: 3 Day Intensive Advanced Class

Laurel Papworth

APRIL 29, 2012

Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef.

Class

Class Training Social Media Case Study

Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

JUNE 27, 2023

Brand manager. In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. At MeUndies, Wolfley became the company’s first Social Lead, eventually becoming Brand Manager. Social media manager.

Travel

Travel B2B Automotive Campaign

20 Top Social Media Tools To Make Your Life Easier in 2023

Hootsuite

JULY 17, 2023

Protect your brand’s reputation Online conversations about your brand — both on your pages and off — can directly impact your brand’s reputation. Still, it’s essential to be aware of any ongoing conversations about your brand so you can quickly respond and take action if needed.

Social Media

Social Media Tools HootSuite Price

It's Not Easy To Be A Loving Brand These Days

Twist Image

FEBRUARY 14, 2017

Never has a sentiment been so true like it is for brands these day. Brands should be spinning like a top (in fact, a lot of them are). If you think back to the early days of social media, there was a commonly-held sentiment that brands came into social media kicking and screaming (for the most part). Nothing more.

Brands

Brands Fashion Retail Authentication

Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

FEBRUARY 2, 2012

I don’t get this whole thing with Twitter, this idea that starting allegedly this week they’re going to roll out all these new features to brand pages so that you can install tabs, apps, iFrames and all this other kind of stuff on your branded Twitter page. 2012 Edelman Trust Barometer: Global Deck. Eric: Yeah.

Social Media

Social Media Committee Team Questions

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Sign up right now at a totally reduced cost for 2012 for a limited time. Part 2 hasn’t been posted as of the compilation of this report, but you should know that SEO is about a strong brand, that you must perform research, real value produces great results, and you must understand where to circulate the message to get the best results.

Marketing

Marketing SEO Case Study Small Business

5 Branded Content Campaigns You Need to Know

Convince & Convert

APRIL 18, 2016

In January, I wrote about “ The 7 Worst Ad Campaigns of 2015 ” and received great feedback from the community. However, this time I’d like to introduce a new theme: branded content, or content that subtly blends into editorial publications and other media communications. without consciously recognizing branded content.

Campaign

Campaign Brands Content Film

Branding: When Political Campaigns Turn to Social Media

Mindjumpers

NOVEMBER 7, 2012

The Presidential Election 2012 is now over. Like always, it has been a long, exhausting struggle between Democrats and Republicans who made use of every possible voter encouraging sentiment to win over voters. Since the candidates represent two very different brands, they will of course focus their attention of different target groups.