Proactive Report

NOVEMBER 12, 2011

However, there is much more to be learned from these conversations than just brand mentions, complaints and sentiment. You start by listening and gathering information about your brand/s, your company and your competitors. You start by listening and gathering information about your brand/s, your company and your competitors.

Trends 103

Trends Social Media Social Graph Analysis 103

Waxing UnLyrical

JANUARY 24, 2013

Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. was “powered” by Canada’s Christmas spirit.

Data 230

Data Sysomos Sentiment Analytics 230

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. Despite this compelling number, brands have been a bit slow to embrace video as a medium. In 2020, consider making Instagram Stories a greater part of your strategy, or test out TikTok to see if it’s a fit for your product or brand. #2 Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics FAQ 120

Waxing UnLyrical

NOVEMBER 20, 2018

For example, if a PR pro garnered coverage for their brand in Forbes , they may report the circulation of Forbes as the potential audience size that saw the message. Without PR attribution and measurement, communicators typically remain pigeonholed at the top of the funnel, i.e., which publications wrote about their brand.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? Keywords and phrases are the best search operators for specific topics, brands, or events. Brands often track mentions to monitor online conversations, analyze brand image, collect testimonials, and discover customer needs and grievances.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Twist Image

MARCH 4, 2016

How good can your brand be at "live"? If social media accomplished anything, it brought brands out into the open. It forced brands to respond - in public - to their consumers. This "publicness" of brands created a sense of egalitarianism. What is the evolution of brands in our digital age? Not just the bad stuff.

Brands 40

Brands Feed Feedly Engineering 40

Hootsuite

MAY 18, 2023

In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. Partner with relevant influencers and brands If you’re looking to reach a wider audience, teaming up with influencers or relevant brands can be highly effective. Short-form video content isn’t new.

Video 112

Video HootSuite How To UGC 112

Janet Fouts

JUNE 30, 2014

This kind of “sentiment” analysis has never been terribly accurate. Seth Grimes wrote a post about measuring sentiment here that explains this in detail. That said, SocialBakers reports that brands are starting to see engagement on the rise on their Facebook pages. “ Now my first reaction is, well, b t.

Sentiment 134

Sentiment Journal Analysis Facebook 134

Convince & Convert

AUGUST 31, 2015

As well as using Twitter to react immediately to fresh news stories, investors can also use the platform to predict future market movements based on growing interest or sentiment in a particular area. Public sentiment on the network, which investors can measure, is painting an increasingly accurate picture of future stock prices.

Social Media 60

Social Media Sentiment Price Diagrams 60

Twist Image

JULY 1, 2014

Since the news broke, Facebook has explained and apologized for this incident (the incident took place in 2012). Facebook went public on Friday, May 18th, 2012 and - on that moment in time - Facebook''s customer became Madison Avenue (not Wall Street). brand trust. brand trust. It''s about the ethics. We''re suspect.

Adwords 94

Adwords Facebook Advertising Embedding 94

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Actually, SEM is used pretty often; in 2012, 64% of b2b companies and 73% of b2c brands used pay-per-click (PPC) advertising to drive leads.

Review 186

Review Marketing Metrics Meeting 186

Twist Image

AUGUST 14, 2012

Who would have thought that 140 characters on Twitter could do so much damage to the character of a brand? The mass media used to jump on stories of people being wronged by a brand. So, is United Airlines now a decimated brand? Some marketing professionals will tell you that this is a good thing, as it keeps brands honest.

Airlines 92

Airlines Wikipedia Publishing Price 92

Twist Image

MAY 17, 2012

The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work. The most exciting brands on Facebook are doing much more than advertising. And, these same brands are completely missing the point. It's all very silly, isn't it? advertising dollars.

Facebook 107

Facebook Automotive Press Release Banking 107

Kikolani

OCTOBER 29, 2012

It comes complete with advanced analytics such as sentiment analysis, passion, reach and strength so you can gauge how well your brand is being perceived online. You just need to click ‘Add to Queue’ or ‘Post Now’ UPDATE: Timely has decided to close their doors as of November 2012. NutshellMail.

Blogger 159

Blogger Social Media Tools Disqus 159

Laurel Papworth

JULY 2, 2013

Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on. Many organisations are fearful of criticism online: What happens when your Brand receives negative criticism in social media? Laptop hire costs are $50 a day. 22 Revenue streams in Social Media .

Course 102

Course Social Media Press Release Module 102

Laurel Papworth

APRIL 29, 2012

Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. 8 ways to deal with negative criticism online – what happens when your brand receives negative feedback in social media? Social Media Workshop Outline.

Class 85

Class Training Social Media Case Study 85

Sprout Social

JUNE 27, 2023

Brand manager. In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. At MeUndies, Wolfley became the company’s first Social Lead, eventually becoming Brand Manager. Social media manager.

Travel 92

Travel B2B Automotive Campaign 92

Hootsuite

JULY 17, 2023

Protect your brand’s reputation Online conversations about your brand — both on your pages and off — can directly impact your brand’s reputation. Still, it’s essential to be aware of any ongoing conversations about your brand so you can quickly respond and take action if needed.

Tools 70

Tools Social Media HootSuite Price 70

Twist Image

FEBRUARY 14, 2017

Never has a sentiment been so true like it is for brands these day. Brands should be spinning like a top (in fact, a lot of them are). If you think back to the early days of social media, there was a commonly-held sentiment that brands came into social media kicking and screaming (for the most part). Nothing more.

Brands 53

Brands Fashion Retail Authentication 53

Convince & Convert

FEBRUARY 2, 2012

I don’t get this whole thing with Twitter, this idea that starting allegedly this week they’re going to roll out all these new features to brand pages so that you can install tabs, apps, iFrames and all this other kind of stuff on your branded Twitter page. 2012 Edelman Trust Barometer: Global Deck.

Social Media 116

Social Media Committee Team Questions 116

Socialmedia.biz

MARCH 23, 2016

What’s more, as early as 2012, social media promotion produced a “100% higher lead-to-close rate than [traditional] outbound marketing.” You can set up the platform so you receive daily alerts (via email) about your brand, company, marketing campaigns, keywords, or industry news. In fact, a full 83% of all marketers say so.

Social Media 63

Social Media HootSuite Hashtag Sentiment 63

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Sign up right now at a totally reduced cost for 2012 for a limited time. Part 2 hasn’t been posted as of the compilation of this report, but you should know that SEO is about a strong brand, that you must perform research, real value produces great results, and you must understand where to circulate the message to get the best results.

Marketing 264

Marketing SEO Case Study Small Business 264

ProBlogger

SEPTEMBER 24, 2012

Your voice—the charisma and authenticity that oozes from your words—is the difference between a reader that is engaged in your brand and a reader that nods at your post before disappearing never to be seen again. That is because they’re in sync with their brand. Position your brand correctly. How consistent is your voice?

Blogger 43

Blogger Blogosphere Curation Industry 43

Bill Hartzer

DECEMBER 17, 2012

So, here is this year’s list, the top ten public relations blunders of 2012. The New York Times cited a Harris Interactive study showing that Komen’s “brand health” score fell 21 percent from the year before. With 2012 marking its 100 th anniversary, the Boy Scouts of America (BSA) should have enjoyed a banner year.

Insurance 161

Insurance Apparel Policies Report 161

Convince & Convert

APRIL 18, 2016

However, this time I’d like to introduce a new theme: branded content, or content that subtly blends into editorial publications and other media communications. Today, such advertisements, which include videos, interactive infographics, and articles, are quickly gaining traction among both brands and publishers.

Campaign 60

Campaign Brands Content Film 60

Mindjumpers

NOVEMBER 7, 2012

The Presidential Election 2012 is now over. Like always, it has been a long, exhausting struggle between Democrats and Republicans who made use of every possible voter encouraging sentiment to win over voters. Since the candidates represent two very different brands, they will of course focus their attention of different target groups.

Campaign 239

Campaign Social Media Brands Statistics 239