Dark Social in 2023: Here’s Why (and How) You Should Track It
Hootsuite
JUNE 28, 2023
You share an amazing Hootsuite blog article to your work Slack (hint!). Dark social is the oldest social network in action: private, untraceable human-to-human communication. The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. You mention your fave new shampoo in a WhatsApp message.
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