This is also why you want to unify your marketing - to get the results you desire, those that make you and your customers happier. Yoga and The Secret of Small Adjustments. So, I began to wonder if this idea of yoga and small changes made any sense in my world of small business marketing. Most Common Reasons for Marketing Failure. Lack of a Marketing Strategy and Plan. The truth is only the best marketers are going to excel at all five. . You simply need to make some small adjustments in your thinking and your actions. MORE >>

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. Many loyal readers have checked in on the newsletter throughout 2011 to get both evergreen content , the content that typically embraces these monthly updates, in addition to something completely new, monthly digital trends  – the stuff you use for presentations and proposals, for arguing that social media and online marketing does have a firm place in today’s landscape. The New Edition of the Ranking Factors for 2011 is Now Live !: SEOmoz MORE >>

To generate more fresh ideas, it’s also essential to network and learn from business leaders outside of your industry. . While Chapman considered expanding its business reach to include the entire state of Ohio, the decision was made to limit the population served in order to serve them well – by offering more extensive services and personalized attention. What Mike Chapman practices is something I’ve learned in my business ventures. So, the challenge for adapting this to your business is to first get clear about your company mission. MORE >>

You know the old saying, if you think small that’s all you will ever be. Well ‘small’ businesses don’t necessarily have to wait in the background while corporate giants gobble up all the revenue. No one is suggesting that your company should compete with Coca-Cola and Microsoft but staying small time is just admitting defeat. The advent of social media and the potential customer base it offers can help small businesses really hit the big time. Tweet. Anyone ever hear of Fairy Tales Hair Care ? Thought not. MORE >>

When Should An Online Business Begin Marketing? » Are Small Businesses Effective Online? Many small business owners are working hard to effectively promote themselves and their businesses online. I’d be willing to wager that more than 50% of small businesses are not effective at online marketing. With that kind of bold statement, I guess I should define what is “effective&# online marketing. If you are not operating a pay-per-click marketing campaign, then that point obviously does not apply to you. MORE >>