Trending Sources

5 Tips: How Brands Can Use Foursquare to Grow


Tweet More and more people are using Foursquare to check in and share their location. If you wish to use foursquare as a marketing channel for your brand, here is a list of things you can do when starting on Foursquare: 1. Claim you place on foursquare. Grow your business with foursquare “Specials!” Read more about Foursquare for business.

Foursquare Teams Up with American Express


According to the Wall Street Journal , Foursquare has partnered with American Express to offer discounts for shoppers who use Foursquare. It will work like this: AmEx customers can register their cards in Foursquare to get access to special offers. With this partnership, Foursquare has the opportunity to gain more users or to make existing ones use it more frequently.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. going to YouTube and running a search or clicking around the featured or related videos). 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. How much does Social Media cost companies in 2011?

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !: SEOmoz It’s my birthday and I have some great news! And I did. wget, curl, Xenu, etc.)

Eleven Digital Trends to Watch In 2011


Eleven Digital Trends to Watch in 2011. Location, Location, Facebook – If 2010 belonged to solely Foursquare, it’s likely that Facebook will rain on their parade in 2011. Featured predictions trendsView more presentations from Edelman Digital. Relationship-building, too. This should be a “doh!&# for associations. The reach is the easy part. Check!

Mix of Social Media Trends 2011

Digital Influence Mapping Project Home About John Speaking & Events Papers Contact Archives Links Useful Tools December 28, 2010 My Mix of Social Media Trends 2011 It's trendy to write a "trends" post at the end of the year. 2011 will be a big year for brands who have gotten serious in social media. " What will this "benefit pool" wrestle with in 2011?

10 Tools for Measuring Your Social Media Influence


Using data from Twitter, Facebook, LinkedIn, and Foursquare, Klout measures how many people you influence (true reach), how much you influence them (amplification), and how influential they are (network score), and assigns a score from 1 to 100. The impact of those relationships affects our Web authority. In the world of social media marketing, influence is currency. PostRank. TwentyFeet.

8 ways to deal with negative comments in online communities

Laurel Papworth

When Foursquare users were being called “douchebags&# for updating their Facebook and Twitter status with their location, Foursquare brought out a much sought-after badge called… you guessed it… the Douchebag badge. Featured Featured Articles Marketing social media blog Facebook negative negative criticism negative review online community social network tweets

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Growing Your Business: 5 Tips from the Founder of Foursquare (Mashable): Dennis Crowley knows his stuff, and he’s given some good and creative tips to build visibility to his business. Hey, Foursquare was pretty small once! Kyle has features some LinkedIn gains from 20 professionals. 100+ SMB Blogging Ideas to Kick Start … 2011? Today, I turn 30. Enjoy! Twitter.

Social Media Success is About the Wizard, Not the Wand

Convince & Convert

His example was his local watering hole, where he figures by the time he’s checked in 10 times, the offer they make on Foursquare should encourage his evangelism, not just offer a discount on an item he doesn’t order. Because they are trying to run their core business, not maximize the value of Foursquare. No new Facebook features. And he’s absolutely right.

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Facebook Launches Questions


Latest with Places to match location-based services like Foursquare and Gowalla. But the new feature will hardly threaten Quora’s user base. Questions will be a useful feature for business that run a page as part of creating involvement for users in the community. Used in the right way, the Questions feature can therefore be used as a a simple crowdsourcing tool.

The Gamification of News

Social Media Marketing

You'll probably feel like the badge adoption seems familiar; after all, Foursquare made this a central part of their service. But, being acutely aware of many peoples' need for privacy, they've also given you the option to turn the feature off. "Gamification" seems to be the up and coming buzz word. Let's explore why. This week Google announced the launch of their Google News Badges.

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Interview with Myself: 7 Links to Inspire

Ari Herzog

Brady was put to sleep in August 2010 and I wrote this in May 2011. 2) My Most Popular Article. Why I Deleted My Foursquare Account. blame curiosity as much today as in July 2011 when I wrote this. 6) My Most Lonely Article. Maybe this July 2011 article will see its second wind. 7) My Most Proud Article. Blog News Features bloggingPhoto by Kevin.

Google+ and World Domination

Janet Fouts

The network itself is reminiscent of a mix of the best features of FriendFeed , Facebook and a few other networks, and as Kit Eaton pointed out in her Google+ post on Fast Company the network seems positioned to take over from Foursquare , Instagram , Facebook and maybe even Twitter and Quora. If you weren’t lucky enough to score an invite, here’s a demo to tease you.

Social Media is a Helpful Tool – But NOT Behind the Wheel!

The Social Media Incubator

by admin on April 21, 2011 Social media is an incredibly convenient communication vehicle and a powerful business tool as well. One of its greatest features is its accessibility. home about smi learning lab contact SMI is powered by seasoned professionals from C.E.L. Public Relations and Small Business Mavericks C.E.L. Public Relations Small Business Mavericks Loading Quotes.

Making Data Relevant: The New Metrics for Social Marketing

Businesses can leverage this very effectively in product design by soliciting input from the end user on what features they prefer in the product. Getting feature specific intelligence from the customer can help in building a product that caters to most of the population and also helps in building a sense of loyalty among the user base. Januar 2011 bis Do, 13. Have an account?

A Walk Down Path Takes You Home Sweet Home

Stay N' Alive

It's very feature-rich! Or what about Foursquare checkins? I'm no stranger to the power of social networks. have 3 books on Facebook and 1 on Google+ , and have built an entire business around Twitter. So far, the majority of my current career is built around bringing attention to people and brands through social media (of course, while making them more personable).

Gin and Topics: Anonymity and the F Bomb

Spin Sucks

Arik is turning off Foursquare updates, Lisa is turning off Facebook, and I’m turning off Twitter. There are two new features you should know about: Tagging your friends when you comment on Facebook (different than tagging in a status update) and LinkedIn Today. Gin and Topics: Anonymity and the F Bomb originally appeared on Spin Sucks on March 11, 2011. Not really.

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Create a World-Class Online Community for Your Business

Reward Members in Pixels, Not Pennies If Foursquare has taught us anything, it’s that people will do a lot for a little digital recognition. March 13th - 14th, 2011. Have an account? Nothing coming to mind immediately? Me neither. Telligent , an enterprise collaboration software company, believes that some day the same answer will immediately occur to both of us. submit_url = [.]

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5 Supah-Cool Free Online Tools For Nonprofits


You can manage Facebook, LinkedIn, FourSquare, Buzz, Myspace (do people actually use Myspace?) find the tracking of donations to be the most useful feature, because it allows organizers to worry about accomplishing the mission, compared to counting the nickels and dimes after a bake-sale. 5. This is a guest post by Joe Yeoman, who is obsessively addicted to new web technologies and discussing them. He is the Media Coordinator at , and he rides his bike to work almost every day. Non-profits are the kids at the lunch table that pay for every item with exact change.

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What Twitter could learn from Facebook Deals

Direct Marketing Observations

Here’s the rub though… Twitter has appeared to have stalled with it’s growth, it’s user adoption and new features, while Facebook continues to enhance it’s feature set at a rapid rate. When Facebook sees what users “like and do&# in social networks, they quickly incorporate those features into it’s own network.

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The Gamification of Social Media

Social Media Marketing

By rewarding people with positive reinforcement for actions taken - much like Foursquare has become synonymous with - Empire Avenue uses a system of Achievements to recognize your progress. Empire Avenue is the new game in town. What is it? You can earn money (their currency is "Eaves") by buying other people and you can see your own worth rise by getting other people to invest in you.

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New Photo-sharing App Called “Color”. The Next Big Thing?


Color shares the pictures you take with anyone within 150 feet, but that’s actually a feature that gives this app a lot more potential than other mobile apps like for example Instagram. In addition, Color has a network feature, which allows you to see photos taken by those in your network at anytime (not just when you’re nearby each other). Tweet. What you can do with Color.

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What to Look For When Hiring a Community Manager

He is currently the Editor-in-Chief of Organic’s industry-leading blog Threeminds , which features forward thinking articles on digital marketing. Posted by Kelly Lenihan January 26th, 2011 ♦ [.] March 13th - 14th, 2011. Have an account? Social media has quickly become de facto for interaction and communication, emerging as the new gateway for consumer influence.

Book Excerpt: The Death of Facebook

Geoff Livingston

It literally watches competitors create new features, and then it incorporates those functionalities into its network, competing head-to-head in that functional space. Facebook relies on its incredibly large user base to accept and use the new features. We saw this with Facebook Places and the competition it offers Foursquare. But everyone always asks, “What’s next?”. Salad?

Should You Outsource Your Social Media Efforts?

April 11, 2011 by Leyl Master Black View Comments email share email share This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. May 12th - 14th, 2011. Have an account? According to a recent MerchantCircle survey of 8,500 small businesses across the U.S., Mobile 2.0

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Why Facebook and Twitter are Old News

Ari Herzog

Are Facebook and Twitter less important in 2011 as they were in 2009? Geoff Livingston opines on the evolutionary change : For some, there will always be a need for the basics, particularly about Facebook, which seems to change its interface and features every month. Syndicating FourSquare to Twitter. McDonald’s is on to something. community. Not last week. by RJ.

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When a Picture is Truly Worth 1,000 Words

Convince & Convert

Some of the top location-based services are Facebook Places , foursquare , Gowalla and SCVNGR. As more and more people start using these services ( according to Comscore , 17.6% of all smartphone users accessed a check-in service in March, 2011), the number of tips and photos will increase, thus adding valuable information about a location. Because the “add a photo&# functionality is a relatively new feature on these location-based services, most locations only have a few photos added by users. He blogs at Citizen Marketing 2.1. If so, have you uploaded a picture?

Google+ Is it a Digital Disruption for CMOs?

Blue Focus Marketing

This is the same brand that unveiled its 2011 Ford Explorer on Facebook (via a paid and earned media blitz) with a plethora of chat, video, photo and other Facebook tools to generate interest and excitement.  According to VentureBeat , Google+ will launch business profiles with analytics as well as more sophisticated sharing options, all coming during Q3 2011. Too new at this point.

Tool Tuesday: Sprout Social Update

Akamai Marketing

Sprout Social did have some implementation challenges when they released their new features, so I wanted to wait until the dust cleared to write about it. There are some very handy and cool features in the new Sprout Social, here are my faves: Contact History. The Reports segment remains easy to review and glance, but its got some new added features. And it shows.

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4 Reasons Why Twitter Should Buy TweetDeck


In comparison to TweetDeck, or other services such as Hootsuite , is embarrassingly low-frills and rarely introduces new features. Is a Feature also a Product? In fact, it was these very developers who created some of Twitter’s most popular and innovative features and were largely responsible for Twitter’s explosive growth from 2007-2010. Twitter Needs TweetDeck.

Facebook Growth Ending

Geoff Livingston

Part of retaining its active user base lies in Facebook’s feature approach. Two popular recent additions — Places and the new Groups — demonstrate how Facebook adopts features that are popular on other social networks, and incorporates them into its larger user base. Consider the success that Places is currently enjoying against mainstays like Foursquare and Gowalla.

3 Ways to Capitalize on the Opportunity Economy

Convince & Convert

Jay was in downtown Flagstaff, Arizona, and used Foursquare to check in at a local restaurant. That type of rifle shot, competitive marketing would be unthinkable in the “real world,” but it happens every minute of every day on Foursquare and elsewhere. Social media isn’t all about planned campaigns and editorial calendars. Opportunities Via Geography. Opportunities Via Inquiry.

An Easter Surprise, Using QR Codes for Instant Sampling

Convince & Convert

in 2010, Which Wich is a quick service sandwich restaurant that features uber-customization of your sandwich, and a unique ordering system (you mark a paper bag with your detailed preferences). The only part of this program I would change is that their Foursquare page didn’t mention the QR program whatsoever. I’m a big fan of QR codes and similar technology. Well played.

Mobile Necessary Now for Brand Relevancy

Geoff Livingston

It’s no secret that location based services have seen growth slow , in large part because the gaming and badging features have a limited entertainment experience. Both platforms are highly dynamic in the sense that they allow for social activity in ways that neither Gowalla or Foursquare offer. Pre-order Geoff Livingston’s Welcome to the Fifth Estate today!

A Deeper Look into Social Authority

The Social Media Incubator

home about smi learning lab contact SMI is powered by seasoned professionals from C.E.L. Public Relations and Small Business Mavericks C.E.L. Public Relations Small Business Mavericks Loading Quotes. But as always, it needs to be true and with integrity — no fakes allowed! Now, what you do everywhere online affects where your website will rank online.  Copyright © 2009-2011.

Learning via the Social Media Game

Bare Feet Studios

What will you name your page and what will you feature there? FourSquare/Gowalla. Aloha HowTo Social Media #SBOSM facebook flickr foursquare instragram linkedin smcjournal smcobserver twitter ustream youtubeTomorrow I am working with an esteemed group of coral reef scientists here in Hawaii to illustrate various ways to use social media. It just shows you how much app and platform development continues in the sphere of online social networks and mobile options. And my savvy readers will recognize right away many more that I have not (yet!) included on this list. Listening.

Monday’s 5 Social Media Must-Reads


Facebook Revamps Location-Sharing Feature in Places. By Ian Paul That idea is very different from the Foursquare model where you check in to let your friends know where you are, gain local deals and win Foursquare mayorships and badges. Below are 5 social media must-reads that we wouldn’t want you to miss. 10 ways to use psychology to lure web customers.

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Monday Morning Reads: Mobile Apps; LoTR Revisited; Funky SEO

Dave Fleet

Mashable: Text a Nearby Group of Friends With GroupMe’s New Foursquare Feature. Another Mashable story – this one on an interesting use case for Foursquare – GroupMe, which lets you text groups of nearby friends. Enjoy. WSJ: Smart Dictators Don’t Quash the Internet. The Internet in dictatorships. Fast Company: Google Gives More Prominence to Social Search.

Google vs Facebook Does It Really Matter?

Shift Digital

For example: Facebook bought Gowalla (FourSquare’s biggest competitor), making it the largest GEO location/Check-In company in the world. “It’s a perfect match”, according to an unnamed source in CNN Money’s article. “As far as the big picture, Gowalla’s vision is about people telling stories, and Facebook’s vision for Timeline is about stories about important moments in life.” again.