Jeff Esposito

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My top blog posts of 2011

Jeff Esposito

Last week my friend Janet Aronica passed me along to this new plugin created by her company, Shareaholic to map out the top posts from your blog. If you want to give it a try click here to get a chart made up for your blog, its free.

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Why I read 31 books in 2011

Jeff Esposito

Exactly one year ago today, I read Arik Hanson ’s blog post on the 26 books that he planned to read over the course of the year. Reading 31 books helped me think more clearly and get to sleep that much easier as I wasn’t distracted looking at every blog post, Facebook status or Tweet while killing brain cells staring at the TV.

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Global Pulse of Social Media in 2011

Jeff Esposito

One paper that I recently read was Burson-Marsteller’ s The Global Social Media Check-up 2011. The US saw a 63% increase in corporate blogs. 36% of companies maintain blogs globally. You can view the full research report below: Burson-Marsteller 2011 Global Social Media Check-up. US companies average 5.3

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Getting to the bottom of community management

Jeff Esposito

If you read business publications, blogs or websites to any extent, you have probably heard about community management. It is OK to admit it if you’ve said something similar, what isn’t cool is if you are among the few that have not done your homework and read these reports: 2010 State Of Community Mangement , 2011 SOCM , and 2012 SOCM.

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Five for Friday 01.14.11

Jeff Esposito

27 ½ ways how to become a social media expert rockstar ninja in 2011 – OK now I have to be honest here. If you have read this blog before, you know that the word guru makes me cringe. Will Facebook Reign Supreme In 2011? If you think you do, you may or may not, so I advise peeping out Janet’s article on oneforty.

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Why have we become social sheep?

Jeff Esposito

Flip forward to 2011 and for some reason I keep repeating a rhyme I learned in my grandmother’s Jersey City kitchen: Little Bo-Peep has lost her sheep, and can’t tell where to find them; Leave them alone, and they’ll come home, wagging their tails behind them. but rather adding your own two cents to something.

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30 Social Media Stats for the C-Suite

Jeff Esposito

Every month I read countless research reports and blog posts on interesting social media metrics. In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). 5 percent of online shoppers note that social media influenced them to visit a retailer’s website ( Foresee ).