2011 B2B Communities Metrics 
Unmetric
OCTOBER 25, 2019
In 2011, we set out to elevate the way marketers create and analyze their social media strategies. Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. Stay well, Lux Narayan.
Convince & Convert
OCTOBER 12, 2013
To further put this into context, about 70% of American households had satellite or cable television, circa 2011. Myth 11: The rules are different in B2B. Yes, the purchase funnel and some of the tactics are different in B2B. Even among Americans 65 years old and better, 43% of them use social. Conceivably, yes. tweet this ).
Hootsuite
JULY 4, 2022
of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. While it may not be the most obvious platform for direct B2B sales conversions, TikTok provides a great space to build brand trust and loyalty: TikTok users are 2.4x TikTok isn’t just for consumer brands, either: 13.9%
Social Media Strategies Summit
AUGUST 11, 2022
Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ? Image source. million members today.
Convince & Convert
AUGUST 25, 2011
I’m doing a session on Content Marketing Metrics, and a 7-minute burst session at lunch, where I’ll be trial ballooning some concepts for my next book. Marketing Sherpa B2B Summit (September 26-27 Boston). If you’re in lead gen, inbound marketing, or anything B2B check out the Marketing Sherpa B2B Summit.
Buffer Social
NOVEMBER 8, 2023
Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). Then, to add a little nuance to the discussion, we’ll deep dive into the metrics that matter the most to several top content marketing teams (including Buffer’s).
Waxing UnLyrical
NOVEMBER 7, 2010
How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. Faulty media metrics make for a guessing game , by Mathew Ingram at GigaOm. I’ve been to enough conferences where the moderators/speakers sucked (and live in deathly fear of that being applied to me).
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